From the Digital Box Set: Welcome to my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their category. As a matter of fact, a "brand" by my definition doesn't even have to be a product or service - it could be a location, a person or an animal. But they must be unique, they must be revolutionary or counter-intuitive, and they must have survived. This year, I tip my hat to a street that has come to symbolize glamour and success, a company that helps people move their lives in search of new beginnings, a city that became known as the mecca for country music, a company that created an empire out of leftovers, and an athlete who overcame a raging temper to become the most calm, revered champion in his sport.
This is an archived episode that aired originally on May 12, 2012.
S1E20A - Sorry Seems To Be The Smartest Word: When Brands Apologize
From the Digital Box Set: Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize. From O.B. Tampons, who apologized to their customers with a song, to Domino's Pizza, who was forced to apologize when employees made an embarrassing YouTube video, to Maple Leaf Foods, whose CEO apologized to the families of people who had died from contaminated food. If an apology is genuine and timely, sorry is definitely the smartest word.
This is an archived episode that aired originally on May 19, 2012.
S1E21A - Books, Books, Books
From the Digital Box Set: This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s era Madison Avenue. Next, we flip through the pages of another new book by one of the most outspoken and notorious Mad Men of all time - George Lois - whose no-holds barred book of advice will certainly ruffle some feathers. Simon Sinek's book, titled, "Start With Why" argues that most companies don't know WHY their in business, and will not succeed as a result. Lastly, we discuss a book by Steven Johnson that looks at where good ideas come from.
This is an archived episode that aired originally on May 26, 2012.
S1E22A - LGBTQ Advertising: Chasing The Pink Dollar
From the Digital Box Set: The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T.Q - or Lesbian, Gay, Bi-Sexual, Transgender and Queer - advertising. From the first gay characters on mainstream television in the 70's, to the first big brand that dared to openly advertise to the Gay community in 1981, to the 10-year drought of gay advertising brought by the onset of AIDS, to its resurgence due to a recession, to the flashpoint of Ellen Degeneres coming out on her TV show, to the first transgender Miss Universe Canada contestant, to the friction it all still causes today, the gay market is a fascinating study in diversity, courage, profit and respect.
This is an archived episode that aired originally on June 2, 2012.
S1E23A - It's The Little Things
From the Digital Box Set: This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep aids, grocery stores that help you read the small type on vitamin bottles, hardware stores that give you maps of their aisles, airports that know you need to charge up between flights and business cards that are so unique you never forget them. Grab a coffee and join us for companies that go the extra inch.
This is an archived episode that aired originally on June 9, 2012.