Under the Influence with Terry O'Reilly

This week, we look at the link between food and cars.

Did you know that Volkswagen makes sausages.
And Rolls-Royce makes honey.
Did you know cars have even been named after foods and beverages – like the Mitsubishi Pistachio and the Suzuki Cappuccino.
It’s true – and it’s tasty marketing.

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This week, we look at the staying power of Catalogues.
They’ve been around since the mid 1800s, and they helped build the country.
We’ll talk about how catalogues let retailers reach people in far-flung towns and villages.
How catalogues finally allowed rural folks to have access to the same goods as city dwellers.
And how Seinfeld’s J. Peterman became an owner of the actual J. Peterman catalogue.

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In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to write for – but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these confusing times and a student audio idea that attracted Taylor Swift.
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Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audience favs.
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This week, we look at a sub-category of jingles.
Most successful jingles are catchy little earworms.
But these particular little ditties use lyrics to tell you how to use the product, or how to play the advertised game.
They’re not just catchy… they’re rhythmic instruction manuals.

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