The ONE Thing

• 510. 7 Recession-Proof Strategies for Building Wealth in a Down Market

  We spend a lot of time worrying about uncertainty—tariffs, market volatility, the looming threat of a recession. But what if these aren’t just obstacles, but some of the greatest opportunities for your business or career? History shows that recessions often create more millionaires than any other time and open the door for companies to leap ahead. In this episode, I break down the seven strategies you can use to become recession-proof. These are the same ideas that helped Keller Williams not just survive the Great Recession, but emerge as the #1 company in our industry. We talk about how to develop a resilient mindset, get lean and cut unnecessary expenses, and focus ruthlessly on what actually moves the needle. I walk you through practical exercises—like the ABCs of expenses—and challenge you to find your margin so you can weather any market. We’ll cover how to stay agile and adapt your business model for the market ahead, not the one you’re leaving behind. You’ll hear why being connected—to your team, your network, your vendors, and even your competitors—is more important than ever. And we dig into the importance of becoming irreplaceable to your clients, plus how to become a beacon of leadership when everyone else is running for cover. The truth is, change is coming whether we like it or not. The only question is: will you be ready to seize the opportunity? Challenge of the Week: Set aside an hour to do the ABCs of expenses. Grab three months of statements and label every expense as an A (absolutely essential), B (optional), or C (stuff you can cut right now). Take action to reduce or eliminate your Bs and Cs—your business and your bank account will thank you. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why uncertainty and recessions can be your biggest opportunity Seven strategies to thrive and gain market share in tough times How to cut costs, get focused, and become irreplaceable Links & Tools from This Episode: Read Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Jay Papasan, and Dave Jenks Read Grit by Angela Duckworth Read Antifragile by Nassim Taleb Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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• 509. The ADHD Advantage: How Neurodivergent Entrepreneurs Outperform with Tyler Elstrom

  If you’ve ever struggled to get started, finish what you begin, or felt like your brain just doesn’t operate like everyone else’s—you’re not alone. Jay sits down with ADHD coach and entrepreneur Tyler Elstrom to unpack what’s really going on in the ADHD brain, from dopamine regulation to executive function to emotional overwhelm. Tyler introduces the “INCUP” framework—five triggers that can help neurodivergent people enter flow, stay productive, and feel fulfilled: Interesting, New, Challenging, Urgent, and Passionate. When these five levers are present, the ADHD brain actually produces more dopamine than a neurotypical brain—and that’s where the superpower lies. This episode is packed with practical strategies for tapping into motivation without relying on shame or stress. Tyler and Jay talk about everything from time blindness to body doubling to why a $7 coffee might just be the best investment you can make in your focus. Whether you have ADHD or love someone who does, this episode is a compassionate, empowering deep dive into a better way of working. Challenge of the Week: When you fall short—miss a deadline, forget something, or show up late—say “Oops” and move on. Practice offering yourself grace instead of shame. This one small habit can completely change your relationship with productivity and self-worth. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why ADHD brains don’t respond to rewards the same way—and how to work around it The five productivity triggers that flood the ADHD brain with dopamine Why harshness and shame are counterproductive (and what to do instead) Links & Tools from This Episode: Tyler Elstrom’s website: ADHDTyler.com Follow Tyler on Instagram: @tylerelstrom_ Read Flow by Mihaly Csikszentmihalyi Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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• 508. 5 Strategies to Beat Quality Inflation and Stay Ahead

  Are you succeeding so slowly you think you're failing—or failing so slowly you think you're succeeding?” In this solo episode, Jay Papasan introduces the concept of quality inflation: the idea that the standards for average—and especially extraordinary—performance keep rising every year. Drawing inspiration from the Red Queen Hypothesis and his experience coaching high achievers, Jay breaks down what it takes to stay competitive in a world where standing still means falling behind. We walk through five powerful strategies to help you not just survive but thrive in a high-growth environment: from “reading for what you need,” to modeling excellence, to building accountability into your life. Whether you’re early in your journey or already well into your career, these practical tools can help you identify your biggest opportunity for growth and take the first step toward it. Challenge of the Week: What’s your biggest opportunity for growth—the one you’ve been avoiding because it’s painful, uncomfortable, or ego-bruising? Choose one strategy from the episode (books, courses, mentor, group, coach) and take the first step toward improving it this week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why “change is a strategy, not a threat” What the Red Queen Hypothesis can teach us about professional growth Five ways to beat quality inflation in your industry Links & Tools from This Episode: Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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• 507. Unlocking Wild Courage: How to Turn “Negative” Traits Into Superpowers with Jenny Wood

  What if the very traits you’ve been told to hide are actually your greatest assets? This week, I’m joined by Jenny Wood, former Google executive and author of Wild Courage: Go After What You Want and Get It, to explore nine provocative traits—like being weird, selfish, nosy, shameless, or even brutal—and how to use them as superpowers. Jenny shares how embracing qualities like “shameless” self-advocacy and “nosy” curiosity can help you push past imposter syndrome and open doors you didn’t know existed. We break down practical frameworks like defining your “power assets,” sending a “shameless Monday email,” and practicing “woo with you”—flipping “I” statements to “you” statements to build stronger relationships and influence outcomes. Jenny’s journey from corporate leader to entrepreneur is a masterclass in acting despite fear and reframing discomfort as a signal to move forward. If you struggle with perfectionism, people-pleasing, or fear of standing out, this episode will help you see those challenges as opportunities. Opportunity lives just outside your comfort zone—and Jenny’s stories and tools show you how to step into it. Challenge of the Week: Practice one small act of wild courage—ask for something that feels uncomfortable, whether it’s at work, at home, or even sending back your order at a restaurant. Notice what happens when you advocate for yourself and step out of your comfort zone. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to flip traits like “selfish” and “nosy” into career strengths The Monday “shameless” email and other simple frameworks to stand out Why learning to say “no” (and being a little “brutal”) leads to more success Links & Tools from This Episode: Learn more at itsjennywood.com Read Wild Courage: Go After What You Want and Get It by Jenny Wood Take Jenny’s “Wild Courage” Quiz Follow Jenny on Instagram: @itsjennywood Connect with Jenny on LinkedIn Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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• 506. Transformational Leadership Principles Hidden in Dr. Becky’s Parenting Book (Part 2)

  This episode wraps up our two-part series on what leadership lessons we can learn from parenting expert Dr. Becky Kennedy, author of Good Inside. If you caught part one, you know these lessons aren't just for parents—they’re tools for anyone who wants to show up better in their relationships and at work. We dive into the last three lessons Jay took from Dr. Becky’s work: The Power of Repair, Resilience Over Happiness, and Playing the Long Game. We start with the power of repair—the idea that it's never too late to take ownership and mend trust, whether it's with your child or your team. Then we explore why great leaders prioritize resilience over happiness and learn to tolerate discomfort so that growth can happen. Finally, Jay shares how Dr. Becky’s philosophy of always choosing the long game can change not only your parenting, but your leadership legacy. Leadership isn’t about perfection—it’s about reflection, accountability, and choosing growth over ease. Let’s model what we want to see, in our kids and in our teams. Challenge of the Week: Look for a moment where you can recognize that two things can be true at the same time. Maybe you’re a strong leader who’s struggling right now. Maybe a team member is usually dependable but underperforming. Acknowledge both sides. It will change how you approach the challenge. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why self-awareness around triggers is key to great leadership How repair builds trust after mistakes What it means to lead for the long game, not the quick win Links & Tools from This Episode: Read: Good Inside by Dr. Becky Kennedy Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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