When and how to approach a brand refresh with Adam Morgan
Brand marketing is getting a lot of attention in 2025 for a variety of reasons.First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand marketing efforts.But brands also made news by taking actions that seem to go against their brand values or upset customers. Southwest Airlines, which for years touted “Bags fly free” started charging for checked bags. Cracker Barrel tried to update its logo and faced a backlash from its customer base that threw the brand into national politics.Adam Morgan is VP of brand at Twilio. Earlier in 2025, Adam and his team took on a re-branding project to reimagine in the Twilio brand after the company made a number of acquisitions. In this episode of Conversations with MarTech, Adam discusses the right time to tackle a brand refresh, where to start and the newfound importance of brand marketing. If you’re interested in learning more about how Adam and his team approached the Twilio brand refresh, we have a Deep Dive video that goes into more details: https://youtu.be/ag8G85RPitQEpisode guide0:44: Meet Adam Morgan2:02: When is the right time to refresh a brand?5:49: Where do you start with a brand refresh?10:18: Is brand marketing making a comeback?This podcast is produced by MarTech, a Third Door Media property.
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Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi
Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd, and Figma, joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancements. We discuss the resurgence of brand importance in marketing, the evolution of advertising, and how AI is transforming creative and performance marketing. Deema also reflects on her involvement with nonprofits and the potential of AI to revolutionize this sector. Additionally, she shares personal insights on how slowing down can paradoxically lead to increased productivity and creativity. This episode is a must-watch for anyone looking to navigate the rapidly evolving landscape of marketing and technology.Episode Guide00:00 Introduction to Playbook Broken00:19 Guest Introduction: Dima Tamimi00:58 Reconnecting Over Shared Experiences01:48 The Rapid Evolution of Marketing and AI07:24 The Importance of Brand in Modern Marketing13:56 The Role of Creativity in Advertising18:39 Creatopy's Approach to Advertising21:56 AI in Marketing: Co-Creation vs. Automation22:52 The Power of Co-Creation with AI25:20 Marketing Playbooks and Nonprofit Strategies29:08 AI's Impact on Nonprofits and Small Businesses34:28 The Importance of Slowing Down40:01 Conclusion and Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.
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What’s keeping businesses from succeeding with first-party data?
What’s keeping businesses from succeeding with first-party data?What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics?With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the value of first-party data. But having success with first-party data isn’t as easy as it first appears. In today’s episode of Conversations with MarTech, we’re talking to Alexandra Theriault, CRO of Lotame, which is now part of Epsilon, who shares what she’s seen from businesses that are seeing success with first-party data.And in case you think first-party data just doesn’t apply to your brand, Alexandra will explain how an egg company is making the most of its first-party data. Episode guide0:43: Meet Alexandra Theriault1:06: What adds complexity to first-party data strategies?2:44: What causes data silos?4:54: How do you get disparate groups to collaborate around data?6:57: Which team should take the lead on first-party data?8:16: Does having data at the center of the martech stack impact outcomes?10:16: Are some industries getting more from first-party data and others, and why?This podcast is produced by MarTech, a Third Door Media property.
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Software Isn’t Eating the World—Services Are with Sangram Vajre
Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdated and how SaaS is transforming into services software. He emphasizes the importance of metrics over meetings and proposes a redefined approach to GTM. This episode also explores the impact of AI, services becoming the front end of software, and the shift towards fractional roles in organizations. Tune in for a deep dive into redefining success in today's rapidly evolving market landscape.00:00 Introduction and Guest Welcome01:34 The Death of the Traditional Funnel05:34 Ownership of Go-to-Market Strategies12:28 The Business of Marketing17:19 The Shift from SaaS to Services24:19 The Evolution of Software Services25:17 The Shift to Outcome-Based Services26:18 Economic Sense of Fractional Services27:03 The Disruption of Traditional Business Models30:32 The Role of Ego in Business Decisions34:06 AI's Impact on Business Operations36:20 Future of UI and AI Integration41:22 Managing Energy and Productivity44:31 Conclusion and Final Thoughts"This podcast is produced by MarTech, a Third Door Media property.
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How to lead marketing in the great big messy real world with Kathleen Schaub
You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured.We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and potentially different organizational structures. On today’s episode of Conversations with MarTech, we’re speaking to author, marketing strategist and MarTech contributor Kathleen Schaub about her new book, “Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything.”Schaub is going to walk us through her four critical mindset shifts for marketing leaders, discuss why anyone would be interested in a CMO role today anyway and more.Episode guide0:58: Meet Kathleen Schaub1:38: Where should marketing leaders start re-wiring their organization?4:51: Why marketing doesn’t work like a vending machine8:50: The four essential mindset shifts for marketing leaders16:11: Is the way we’ve been organizing our teams out-dated?20:43: Why would anyone want to be a CMO today?This podcast is produced by MarTech, a Third Door Media property.
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)Subscribe to keep up-to-date on all things Conversations with MarTech!
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