Conversations with MarTech

As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.

In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations.

Among the topics we cover:
Managing the proliferation of digital assets and the necessity of human judgment in an AI-driven era
Moving beyond translation to localization to ensure brand authenticity across diverse cultural and regional markets.
Practical applications of AI in tagging, natural language search, and automating repetitive tasks to reduce friction.
How AI-powered research and LLMs are changing how customers discover and interact with brands before they ever reach a website.

Episode guide

00:00 Introduction
00:28 Meet Erica Gunn
01:32 How marketers create and manage the proliferation of content
04:40 The DAM challenges of agencies and regulated industries
06:49 How does AI help solve the digital asset management challenge?
10:51 Leveraging AI for content workflows
12:01 What’s working for Canto’s marketing?
15:07 How prospects researching with AI change the way B2Bs market
This podcast is produced by MarTech, a Third Door Media property.

Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise. 
For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape from the noise. 
In this episode of Conversations with MarTech, we’re talking to Tara Corey, SVP of marketing at Optimizely, to explore how brands are cutting through modern content bombardment by prioritizing human connection and immersive storytelling by leaning on the value of in-person experiences.

Episode guide
00:00 Introduction
00:45 Meet Tara Corey
01:22 What makes content overload seem worse today than ever before? 
02:23 Is there an advantage to being the brand that doesn’t try to “out-screan” the others?
03:15 Why are in-person events thriving? What types of events are performing well?
06:22 What’s the future of events? Is it event personalization?
07:51 What types of events are Tara’s team creating?
08:39 The sweetest-smelling booth giveaway
09:07 How to create events that deliver value with less of a sales pitch
11:02 Events are a word-of-mouth experience
12:15 How do you build an event on an online community?
14:18 How does a re-brand impact the types of events you hold?
17:23 What can a theme park teach you about your brand and events?

This podcast is produced by MarTech, a Third Door Media property.

Many marketers missed the initial opportunity to reimagine their organizational models before implementing AI technology. Now, they find themselves at the evolving intersection of AI, data, and modern marketing strategy.

In this episode of Conversations with MarTech, Ryan Warren, Chief CRM Officer at Razorfish Warren discusses why many organizations struggle to realize the full potential of their martech stacks and how to pivot for an AI-driven future.

Among the topics we discuss:

• Navigating the complexity of legacy applications and point solutions by focusing on eight essential technology domains.
• Viewing the flow of data from big data clouds and CDPs to the final customer experience as a unified assembly line.
• The importance of establishing a common lexicon between marketers and data engineers to manage modern data foundations effectively.
• How AI may lead to the disappearance of traditional "buttons" in favor of more intuitive, integrated workflows.
• Using AI not just for scale, but to combat customer saturation and declining performance in direct messaging and email.
• Why teaching teams to use AI effectively is a leadership responsibility that requires embedding prompts and orchestration into daily work.

Episode guide
00:00 Introduction
00:38 Meet Ryan Warren, chief CRM officer at Razorfish
02:07 How did marketers blow the AI opportunity?
04:13 What does a martech stack look like in an AI world?
08:56 Have marketers failed to capitalize on using AI to help their data?
10:47 What would a conversation about data and AI in marketing look like one year from now?
12:52 Can AI help marketers avoid cognitive overload for consumers?
17:33 Do we fail at training our teams for AI?
This podcast is produced by MarTech, a Third Door Media property.

Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with MarTech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications.

Eric and I dive into how brands can move past the "quantity over quality" era of spam and leverage AI-driven personalization to build genuine customer loyalty. 

Discover why RCS (rich communication services) is becoming a game-changer for branded, engaging, and trusted messaging, and learn about the technical "tightrope" brands must walk with Apple and Google's new "unknown sender" filters.

Episode guide
00:00: Introduction
01:09: Meet Eric Miao
01:28: Are there too many messages for consumers?
04:04: What is the current state of RCS?
09:30: What is the ultimate messaging experience for users?
14:13: What to expect for messaging in the year ahead?

This podcast is produced by MarTech, a Third Door Media property.

As vibe coding, AI, and data play a bigger role inside revenue teams, a shift from fragmented best-of-breed stacks toward unified, AI-native operating systems is taking shape.

Naman Khan worked for legacy giants like Salesforce and Dropbox and now serves as CMO at Reevo, a challenger brand in the revenue platform space. 

In this episode of Conversation with MarTech, we discuss the evolution of marketing technology and the "integration tax" companies pay when managing complex, brittle tech stacks that can lead to data loss and inefficient sales processes. 

Khan also shares how Reevo is marketing in a crowded field, his philosophy of marketing as a "craft" rather than just a data-driven exercise, and explains why he thinks the future belongs to brands that can humanize their identity and connect with audiences.

Episode guide

Meet Naman Khan
Is vibe coding putting stacks in danger?
How does a Reevo approach marketing as a challenger brand?
What is working for Reevo’s marketing?
What is an AI-native platform in the eyes of Reevo’s customers?
What was Naman’s mindset when he took over marketing at Reevo?
This podcast is produced by MarTech, a Third Door Media property.