How to make sense of all of that marketing data with Anssi Rusi
Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equalizer to help marketing teams find the insights and value hidden in their data faster. We also discuss the state of the customer data platform (CDP) market, as earlier this year Supermetrics acquired real-time CDP Relay42.Episode guide0:18: Meet Anssi Rusi1:50: Where are marketing teams struggling with data?3:42: What are marketing teams doing to grow their data IQ?6:02: What are the best use cases for using AI to get value from data?7:53: Why did Supermetrics buy a CDP?10:30: What is the state of the CDP market?This podcast is produced by MarTech, a Third Door Media property.
--------
11:43
--------
11:43
Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising
Playbook Broken: Mind Over Machine: Nate St. Pierre's AI UprisingJoin us as we discuss with Nate St. Pierre, founder of Youbots.ai, about democratizing AI, the nuanced role of AI in creativity, and the balance between human ingenuity and automation. Discover insights into marketing strategies in the age of AI, evolving agency playbooks, and enabling small businesses to punch above their weight class using AI tools. Nate shares his inspirational journey from a marketing strategist to an AI builder, emphasizing the power of context in utilizing AI effectively. #AI #MarketingStrategy #Youbots #Creativity00:00 Introduction to Playbook Broken00:31 Meet Nate St. Pierre: AI Builder and Strategist00:58 The Nuances of AI in Creativity01:45 Nate's Journey into AI02:50 Building AI Tools for Writers06:12 From Fiction to Screenwriting07:08 The Role of AI in Creativity and Business09:29 Balancing Automation and Human Creativity11:37 The Future of AI and Human Creativity16:53 Ethical Considerations in AI Development19:37 Exploring the Benefits of Nate Bots20:38 Transitioning to Custom Bots21:18 Challenges and Solutions for Agencies23:35 Empowering Small Businesses and Nonprofits30:35 Personal Journey and Philanthropy38:53 Final Thoughts and Contact InformationThis podcast is produced by MarTech, a Third Door Media property.
--------
39:48
--------
39:48
Content and brand tips for the AI era with Drew Brucker
AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case.AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream.Among the tasks where I can help creatives:Atomizing long-form content.Assisting in draft and ideation.Helping keep content on brand. In this episode of Conversations with MarTech, we’re talking to Drew Brucker, head of brand and content at webinar and video platform provider Goldcast, about how AI can boost your content efforts, the pros and cons of the democratization of creativity, the enduring webinar format, brand marketing’s resurgence and more.Episode guideMeet Drew BruckerThe best examples of AI helping create content?How important is AI to speeding up creative workflowsHow does the democratization of creativity change the role of creatives?Brand guidelines meet democratized creativityHow are webinars evolving for the AI eraIs a new heyday coming for brand marketing?This podcast is produced by MarTech, a Third Door Media property.
--------
24:43
--------
24:43
Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen
In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They discuss topics such as the shift from tools to revolutions in marketing, the importance of blending B2C tactics into B2B strategies, and the challenges of launching innovative products. Ryan also recounts how he overcame a broken femur just weeks into his new role at StackAdapt, emphasizing resilience and the importance of tackling difficult tasks. They explore the balance between brand and performance marketing, the future of paid media, and the company's integrated marketing efforts. For anyone interested in the intersection of AI, advertising, and strategic growth, this episode is packed with insights and stories from the front lines of marketing innovation.Episode Guide00:00 Introduction to Playbook Broken00:27 Meet Ryan Nelson: Marketing Leader01:02 Ryan's Career Journey and Insights03:17 The Wakeboarding Incident05:52 Expanding into the Enterprise Market09:29 Innovative Marketing Strategies12:21 Balancing Brand and Performance Marketing18:13 Leadership and Team Dynamics20:11 AI and Future Innovations26:11 Resilience and Overcoming Challenges27:58 Conclusion and Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.
--------
29:02
--------
29:02
When and how to approach a brand refresh with Adam Morgan
Brand marketing is getting a lot of attention in 2025 for a variety of reasons.First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand marketing efforts.But brands also made news by taking actions that seem to go against their brand values or upset customers. Southwest Airlines, which for years touted “Bags fly free” started charging for checked bags. Cracker Barrel tried to update its logo and faced a backlash from its customer base that threw the brand into national politics.Adam Morgan is VP of brand at Twilio. Earlier in 2025, Adam and his team took on a re-branding project to reimagine in the Twilio brand after the company made a number of acquisitions. In this episode of Conversations with MarTech, Adam discusses the right time to tackle a brand refresh, where to start and the newfound importance of brand marketing. If you’re interested in learning more about how Adam and his team approached the Twilio brand refresh, we have a Deep Dive video that goes into more details: https://youtu.be/ag8G85RPitQEpisode guide0:44: Meet Adam Morgan2:02: When is the right time to refresh a brand?5:49: Where do you start with a brand refresh?10:18: Is brand marketing making a comeback?This podcast is produced by MarTech, a Third Door Media property.
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)Subscribe to keep up-to-date on all things Conversations with MarTech!
México