Conversations with MarTech

Are your team's high performers disengaged? It could be burnout. But it could also be bore-out.

Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring repetitive tasks that sap purpose and meaning from the work people do.

AI could actually help with both of these issues, for teams that play their cards right. And if they do, people will be freed up to work on the strategic and creative tasks that challenge them and turn out to be fun.

In this episode of Conversations with MarTech, we’re talking to Christine Royston, CMO of Wrike, about how we motivate marketing teams in the AI era.

Episode guide
1:12: Meet Christine Royston
2:04: What is bore-out?
7:39: Are marketing teams caught between efficiency and speed vs. authenticity and creativity?
9:40: Will we ever regain the time and space needed for creativity, or has that opportunity passed?
13:03: What are the signs of bore-out? And how should leaders address it?
15:24: How to talk to senior leaders about creating the space for creativity and authenticity?

This podcast is produced by MarTech, a Third Door Media property.

Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape.
Despite advances in targeting through CTV, we know consumers will skip ads when it’s possible. As a result, TV advertisers are seeing ROAS go down and fewer opportunities to insert more ads into content. 
Advances in AI now allow advertisers to insert their products and brands into TV content in a programmatic-like way, on short notice, with targeting, adding a whole new wrinkle to a medium that’s ruled the ad market for three quarters of a century. 

Episode guide
1:18: Meet Cory Treffiletti
2:00: What does the longevity of TV advertising say about the medium and its results?
4:17: Why has TV advertising focused on interruption, which degrades the viewer experience?
6:07: What does the TV advertising playbook for 2026 and beyond look like? And does it satisfy both advertisers and viewers?
7:50: Product placement in TV is evolving
10:45: How does a new TV advertising model look to the finance people? How does it improve ROAS? Does it ask for significantly more budget?

This podcast is produced by MarTech, a Third Door Media property.

It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew.
All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity.
In this episode of Conversations with MarTech, we’re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO. 

Episode guide
1:11: Meet Steven Quach
2:20: What did Steven learn in his first two quarters as a CMO?
4:56: What was surprising about the CMO role?
7:09: How is Steven approaching the role of AI in the marketing organization?
13:20: How do Steven and his team use being a challenger brand to their advantage?

This podcast is produced by MarTech, a Third Door Media property.

There are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers at the point of purchase now includes financial services and even delivery services.

Today, the retail media space has a fragmentation problem, because marketers who want to buy media across the different channels and sites often find themselves working with each individual platform.

Retail media will also face a challenge from AI, as LLMs and AI agents begin to flatten the traditional purchase funnel.

In this episode of Conversations with MarTech, we’re talking to Tom Richards, SVP of global product at MiQ, about the current state of the future of retail media.

Episode guide

1:15: Meet Tom Richards
2:46: Where is the retail space right now, in terms of maturity and continued growth? 
5:53: How does fragmentation impact marketers’ ability to actually understand performance?
8:23: What will the retail media landscape look like over the next 12 months and beyond? 
11:35: What impact will retail media see as AI helps flatten the purchase funnel?

This podcast is produced by MarTech, a Third Door Media property.

Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units.
But there are a number of use cases for AI and agents in the advertising ecosystem, including audience research and insights,which are flying under the radar but hold tremendous potential for both advertisers and publishers. 
In this episode of Conversations with MarTech, we’re talking to Karim Rayes, chief product officer at programmatic advertising platform Nexxen, about how the ad ecosystem uses AI now and how it will use it in the future.
Episode guide
Meet Karim Rayes
What do we mean by the term “agentic web?”
Where are companies capitalizing on AI in the advertising ecosystem?
What’s an under-the-radar use of AI in advertising?
Will we see more complete AI ecosystems in advertising moving forward?

This podcast is produced by MarTech, a Third Door Media property.