Four little letters: SEMA. This simple acronym helps drive the 300 million dollar US automotive aftermarket industry. Every year, thousands of companies descends on Las Vegas, Nevada to showcase their latest and greatest products- everything from exhausts and lift kits to lighting and detail supplies. The Specialty Equipment Market Association was founded in 1963, originally to promote "speed equipment" (bolt-on, go-fast parts!) and the first SEMA exhibition took place in the bowels of Dodger Stadium. Over the next six decades it grew into a massive must-see event that now encompasses not just new products, but lots of events within the event, including the now-famous "Battle of the Builders", where the best customizers reveal their epic creations. SEMA requires a dizzying amount of planning, logistics and promotion, and Tom Gattuso is the man who orchestrates the frenzy of activity behind this world-famous automotive trade show. LEARN MORE: semashow.comSUPPORT THE PODCAST:https://www.buymeacoffee.com/hpheritageSUBSCRIBE to Horsepower Heritage on YouTube:https://www.youtube.com/@horsepowerheritageFIND US ON THE WEB:https://www.horsepowerheritage.comINSTAGRAM: @horsepowerheritageHORSEPOWER HERITAGE is created, produced and hosted by Maurice Merrick.Get in touch with Maurice:https://horsepowerheritage.com/contactSupport the showHELP us grow the audience! SHARE the Podcast with your friends!
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56:52
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56:52
Vintage Sportscars: History, Lore and Revival- with Max Minshull
"All my heroes are in black and white" goes the lyric of a John Mayer song. It's also how Max Minshull thinks about motorsport, racing drivers and sportscars. Max Minshull has a fascination with the exploits and the thrill of vintage machines from the Fifties and Sixties. He races a Porsche 356A coupe and he's on a mission to bring together a new generation of enthusiasts who share a love of mid-twentieth-century racing history. Max's Instagram: @pacificsportscarclubSUPPORT THE PODCAST:https://www.buymeacoffee.com/hpheritageSUBSCRIBE to Horsepower Heritage on YouTube:https://www.youtube.com/@horsepowerheritageSLOW BAJA VINTAGE EXPEDITION: https://www.slowbaja.com/adventures/slow-baja-vintage-expedition-1FIND US ON THE WEB:https://www.horsepowerheritage.comINSTAGRAM: @horsepowerheritageHORSEPOWER HERITAGE is created, produced and hosted by Maurice Merrick.Get in touch with Maurice:https://horsepowerheritage.com/contactSupport the showHELP us grow the audience! SHARE the Podcast with your friends!
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57:46
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57:46
Inside Macchinissima (Encore)
Not long ago, three Los Angeles car enthusiasts decided to organize a new event celebrating the best Italian machinery in a distinctive location. Mike Baum, Bronson Page and Dorian Valenzuela are friends, collectors, and the creatives behind MACCHINISSIMA. MACCHINISSIMA III comes to Downtown Los Angeles on Saturday, September 27. Horsepower heritage host Maurice Merrick joins Team Macchi this year as Master of Ceremonies. Beautiful, beloved and quirky Italian machines will be on display thought the venue. And Alfa Romeo USA will be bringing the sexy new 33 Stradale. But the cars are just one element- it's an immersive experience where every detail has been considered, with some surprise demonstrations and a great list of sponsors in store.In this episode you'll learn what's special about cars like Alfa Romeo and Lancia, how Italian design has been embraced and adopted by other car makers, what it's like to own and drive them, and what it takes to produce a high-concept automotive event.GET YOUR TICKETS or DISPLAY YOUR CAR:https://www.macchinissima.comINSTAGRAM HANDLES:The event: @macchinissimaMike Baum: @mbaum01Bronson Page: @bronsonpageDorian Valenzuela: @dorian_alfa + @dvmechanicsSUPPORT THE POD:https://www.buymeacoffee.com/hpheritageSUPPORT OUR SPONSORS:http://modelcitizendiecast.comFIND US ON THE WEB:https://www.horsepowerheritage.comInstagram: @horsepowerheritageSupport the showHELP us grow the audience! SHARE the Podcast with your friends!
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1:22:32
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1:22:32
Manual Driving Academy (with Ahmed Raza)
The manual gearbox is an endangered species.We all know the battle cry "Save the Manuals"- but Ahmed Raza decided to do something about it. He bought a Mazda Miata without knowing how to shift gears, but promptly learned and became a car enthusiast. Being an entrepreneur, Ahmed and a friend started a business called "Manual Driving Academy" to teach others the essential skills of operating a stick shift. The company now has instructors in forty-seven locales where they spread the joy of driving a proper car.https://manualdrivingacademy.com/SUPPORT THE POD:https://www.buymeacoffee.com/hpheritageSLOW BAJA VINTAGE EXPEDITION: https://www.slowbaja.com/adventures/slow-baja-vintage-expedition-1SUBSCRIBE to Horsepower Heritage on YouTube:https://www.youtube.com/@horsepowerheritageFIND US ON THE WEB:https://www.horsepowerheritage.comINSTAGRAM: @horsepowerheritageHORSEPOWER HERITAGE is created, produced and hosted by Maurice Merrick.Get in touch with Maurice:https://horsepowerheritage.com/contactSupport the showHELP us grow the audience! SHARE the Podcast with your friends!
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32:36
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32:36
ONE of ONE with Ben Bertucci and So Naito
On a narrow street in Tokyo, there's a nondescript little workshop known as Naito Engineering, where some of the world's most desirable sports and racing cars are cared for by a small team of men. Founded by Shinichi Naito in 1952, it's now a third generation business where, on any given day, you might find a Ferrari 250LM on the lift or a Porsche racing engine being rebuilt. Shinichi's son Masao and his grandsons So and Kei now carry on the tradition.For seven years, filmmaker Ben Bertucci has been documenting the life of the shop, and the result is the new feature-length film "One of One", which premieres September 1 on Prime Video and Apple TV+. In this episode, Ben and So join Maurice to talk about the making of the film and what makes Naito Engineering so special.Ben’s Website: https://www.benbertucci.comBen’s Instagram: @benbertucciSo’s Instagram: @so_naitooNaito Engineering on Instagram: @naitoengineeringSUPPORT THE POD:https://www.buymeacoffee.com/hpheritageSLOW BAJA VINTAGE EXPEDITION: https://www.slowbaja.com/adventures/slow-baja-vintage-expedition-1PORTUGAL PANORAMA AQUILA WHEELS FUND: https://portugalpanorama.com/aquila-wheels-fund/SUBSCRIBE to Horsepower Heritage on YouTube:https://www.youtube.com/@horsepowerheritageFIND US ON THE WEB:https://www.horsepowerheritage.comINSTAGRAM: @horsepowerheritageHORSEPOWER HERITAGE is created, produced and hosted by Maurice Merrick.Get in touch with Maurice:https://horsepowerheritage.com/contactSupport the showHELP us grow the audience! SHARE the Podcast with your friends!
Host Maurice Merrick takes deep dives into automotive history with great storytelling and fascinating guests from the car and motorcycle world. It's all about the people and the stories behind the machines.
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