CMO Confidential

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.Marketing's AI Revolution: What CMOs Need to Know Before 2025 | AI's impact on marketing strategiesTune in to hear former CMO Mike Linton discuss the AI revolution with Adam Brotman and Andy Sack, authors of "AI First". Key topics include:• The rapid advancement of AI and its potential to transform marketing• Insights from tech leaders like Sam Altman, Bill Gates, and Reid Hoffman• How AI could automate up to 95% of marketing tasks within 5 years• The concept of "agentic" AI and its implications for businesses• Strategies for marketers to adapt and thrive in an AI-driven landscapeAdam Brotman, former Chief Digital Officer at Starbucks, and Andy Sack, Managing Partner at Keane Capital, share their "holy shit moments" about AI's capabilities. Learn why they believe AI will revolutionize not just marketing, but entire industries and society itself.Discover how companies like Moderna are already leveraging AI to dramatically increase productivity and innovation. This episode is crucial for CMOs and marketers looking to stay ahead in the rapidly evolving world of AI-powered marketing.Subscribe to the CMO Confidential Newsletter for exclusive content and insights on the future of marketing in the AI era.#marketingagainstthegrain #digitaltwin #aimarketing #operatingmodeltransformation #digitalmarketingCHAPTERS:00:00 - Intro01:05 - Welcome Adam and Andy02:14 - Evolution of the Book06:47 - Sam Altman AGI Discussion12:05 - Bill Gates Insights16:31 - Defining "Holy Shit Moment"20:20 - Fears and Concerns Around AI21:24 - AI vs. Other Tech Revolutions22:19 - Exponential Change: COVID Preview26:40 - Linear vs. Exponential Change31:11 - Thinking About AI: Legal Briefs to Human Obliteration31:30 - AI's Future Impact32:14 - Moderna's AI Transformation35:58 - AI in Marketing and AgenciesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; the ability of an artificial character to do whatever is required; the AI personalization potential; and the fact that synthetics don't engage in contract negotiations or require reuse fees. Tune in to hear about Lil Miquela, a fictional character with millions of followers, and why you should pay attention to what nerds do on weekends.CMO Secrets: Why Synthetic AI Influencers Are Changing Marketing. John Davids, founder and CEO of influicity, joins Mike Linton to explore the evolving world of synthetic AI influencers and their impact on marketing strategies.Tune in to hear insights on:• The definition and growth of synthetic influencers• How brands can leverage AI-powered characters• Pros and cons of creating synthetic influencers• Personalization at scale using AI technology• The future of brand mascots and virtual personalitiesJohn shares his expertise on community building, influencer marketing, and the potential of AI in creating engaging brand experiences. Learn why synthetic influencers could be the next frontier in marketing and how they compare to traditional mascots and celebrities.Discover the challenges and opportunities facing CMOs as they navigate this innovative marketing landscape. Whether you're a seasoned marketer or a curious business professional, this episode offers valuable insights into the future of brand-consumer interactions.Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the rapidly evolving world of marketing.#influencermarketing #influencermarketingagency #socialmediamarketing #creatoreconomy #onlinecommunityCHAPTERS:00:00 - Intro01:00 - John Davids Returns01:55 - Understanding Community06:24 - Defining Synthetic Influencers13:43 - Personalization at Scale Strategies19:00 - Cartoon Characters vs. Virtual Influencers22:13 - AI Bots as Your Best Customers25:00 - Exploring the Final Frontier25:37 - Closing Thoughts and Last QuestionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateursCHAPTERS:00:00 - Welcome01:14 - Current Trends in Marketing06:11 - Understanding Purpose in Marketing11:40 - Effective Marketing Strategies for Non-CPG17:49 - Innovating in Marketing21:25 - Critique of Business Schools25:54 - Future of Media and Agency Business28:29 - Final Thoughts: Advice and Anecdotes33:02 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.Why Your Next Best Customer Is An AI Bot: CMO Reality CheckDiscover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.Key topics include:• The rise of AI assistants and their influence on consumer behavior• How AI bots are becoming the new "customers" for marketers• The potential disruption of traditional search and website traffic• Strategies for optimizing your brand presence for AI models• The changing landscape of search engines and ad platformsTune in to hear Chris's insights on:• Why marketers need to adapt their strategies for AI-driven search• The importance of structured content for AI crawlers• How to monitor and improve your brand's performance across AI models• The future of brand building in an AI-dominated landscapeDon't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.#aiautomationagency #localseo #seo #googleads #digitalmarketingCHAPTERS:00:00 - Intro01:00 - Your Best Customer: AI Bots06:15 - The Destruction of Websites10:27 - Chatbots: Risks and Challenges13:16 - Marketers' Mindset on AI15:06 - Adjusting Content for AI19:55 - Visibility in AI Search Results21:35 - Future of Bing and Search Engines23:34 - AI Models: Resources or Raw Material?27:26 - Immediate Actions for Marketers30:44 - Funniest Story or Practical Advice32:27 - Believers vs. Non-Believers in AI32:30 - Payton Manning's CLTV Perspective32:35 - AI: Anticipation vs. Reaction32:40 - Is AI an Extinction Event for Agencies?32:45 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.