AAM Hall of Famers August Aquila and Kristen Lewis examine the rise of marketing as a professional function in accounting firm -- and look ahead to where it's going.
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30:56
Are you offering what clients value?
All too often, what accountants are selling are services that clients have to endure, says Joe Woodard, a leading consultant to accountants and the impresario behind the Scaling New Heights Conference, and not the sort of thing that they really value. To succeed in the face of automation, AI and other changes in the profession, accountants need to find new ways to create value in the mind of the client.
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29:36
An inside look at the alternative practice structure
Accounting firms all across the country are adopting alternative practice structures as private equity investment sweeps across the profession -- but who knows what an APS really looks like? William Kelly, chief counsel at PE-backed accounting firm platform Ascend dives into the details.
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23:04
A tumultuous tax season
What will the firings at the IRS and other developments in Washington mean for tax season? Neil Fishman, returning president of the National Conference of CPA Practitioners, dives into these and other major tax issues.
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33:53
Taking the helm at the AICPA
The new head of the AICPA, Mark Koziel, shares his thoughts about the profession, his plans for the organization, and more.
México