The Challenges of GEO, Why CMS will Always Survive, & More with Mats Persson
Today, we’re joined by Mats Persson, CEO of Umbraco, provider of the world’s leading open-source CMS platform. We talk about:The impacts of AI in developing and managing contentWhy content management systems will always surviveThe pluses and minuses of open source and AI helping write codeRisks of being too enthusiastic about your own opportunity & productThe challenges of GEO (Generative Engine Optimization), considering there's not one standard system
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37:45
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37:45
The Tough Work of Outbound Sales & Where AI Fits with Marc Gonyea
Today, we’re joined by Marc Gonyea, Cofounder + Managing Partner of Blue Tusk Partners, an incubator for aspiring entrepreneurs, as well as a Cofounder + Board Member of memoryBlue, provider of sales development services for B2B and B2G technology companies. We talk about:The tough, tactical, and not sexy work of outbound salesWhat Marc & his cofounder did when faced with few things two knucklehead salespeople could do early in their careersWhere AI does – and does not- fit in the sales processHow memoryBlue helps make young professionals valuable to the marketplaceUsing AI tools to enrich data, build workflows, & automate emails. But then what??
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36:35
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36:35
Generating Messaging: Using AI Tools, Research, & Overcoming Inertia with Chris Silvestri
Today, we’re joined by Chris Silvestri, Founder at Conversion Alchemy, an agency that combines copywriting, UX design, and psychology to help SaaS and eCommerce companies convert more visitors into customers. We talk about:How failure to crystallize strategy results in messaging shortcomings & low conversionsTactics to get started with & accelerate messaging content, including use of AIImpacts of improving messaging to differentiate your SaaS offeringGrowth stages at which it’s most impactful to fine-tune messagingUse of AI models to act as prospects in order to gain insights, including use of real research to construct partially synthetic personas
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34:31
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34:31
Beginning with the End in Mind: Growing SaaS Companies through Challenges with Erik Huddleston
Today, we’re joined by Erik Huddleston, Chief Executive Officer of Aprimo, the #1 digital asset management and content operations platform. We talk about:Automating content creation, plus scaling upstream & downstream processes with brand safety agentsFramework for CEOs to think through how to best apply AI more generallyThe importance of role clarity: understanding the core activities that impact the financial planHow SaaS vendors can survive tech consolidation by being strategically relevant to the budget ownerThe importance of a good personal knowledge management system
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34:40
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34:40
Selling AI & Scaling Companies with Marne Martin
Today, we’re joined Marne Martin, the CEO of Emburse whose innovative travel and expense solutions power forward-thinking organizations. We talk about:Building fast-moving & scalable businesses that can lastHow to finance and grow profitable companies to reach an exitThe challenges of finding a competitive edge as GenAI accelerates innovationTesting monetizing AI alongside conventional SaaS monetization
Acerca de SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations
SaaS Scaled is hosted by Arman Eshraghi, CEO and founder of Qrvey. In each episode, Arman will sit down with leaders and CEOs from the technology sector to discuss challenges, best practices, and what they’ve learned.
Escucha SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations, Inteligencia Artificial y muchos más podcasts de todo el mundo con la aplicación de radio.net
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