The 2025 Emmy Awards were more than a night of celebration. They offered a glimpse into where television might be headed. The winners reflected an industry that has moved past the height of Peak TV, when lavish budgets and endless new dramas defined the landscape. What we saw instead was a field in transition, adjusting to new financial realities and changing audience expectations. Television now sits between spectacle and sustainability. Prestige dramas still carry cultural weight, but they are harder to justify in an era of tighter margins. Meanwhile, leaner shows with reliable rhythms are earning recognition of their own. Alongside them, indie projects and new technologies are beginning to push against the edges of the medium. Taken together, these shifts suggest that television’s future will not be defined by a single model, but by the uneasy coexistence of many different ones.
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After the Social Network
The internet began as a research network. It was built to move facts between people who needed to verify one another. The social era translated that spirit into a single public square and promised that connection would produce clarity. What it produced at scale was a feed. The feed made attention cheap and trust fragile. Today, trust in news sits around 40 percent and younger audiences reach for creators and closed groups before they reach for institutions. That is not a moral failure. It is a structural outcome of how we built discovery and reward.
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Seeing Things: Cultural Hallucinations and the Future of Design Thinking and Foresight
Hallucination is not a malfunction but a feature of cognition. When signals are thin or ambiguous, the mind completes the picture, blending memory, expectation, and feeling into a coherent scene. In 2025 that architecture meets an anxious, high-velocity information climate, so pattern-seeking both comforts and misleads. Seen this way, hallucination offers a framework for design practice and foresight: a generative spark that opens possibility and empathy; a source of error that breeds false certainty and seductive stories; and a diagnostic of context that exposes the conditions shaping perception. The link to making is direct. Human intelligence moves through imagination that explores, sensemaking that checks conditions, and accountability that fixes claims to evidence. The craft is to balance these modes so the creative benefits of a mind that fills gaps are harnessed while its liabilities are contained.
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The Quiet Crack - What Alien: Earth gets right about hybrid life and why it matters at work.
This Labor Day has me thinking about monsters. Not the ones that chase you, but the kind that smile from a dashboard and tell you everything is fine. Alien: Earth gets this right. Its hybrid child is a mirror for a work life where people move beside machines and the line between the two keeps shifting.
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When Brands Break Culture
In 2025, branding no longer works the way it once did. Trust is in sharp decline, with fewer than half of consumers believing brands are honest about their values, even as expectations continue to climb. A majority of Gen Z want brands to drive social change, but only a fraction believe they actually follow through. What has emerged is a culture of emotional saturation: campaigns filled with the language of care, belonging, and vulnerability that often serve more as viral theater than genuine support. This shift did not happen overnight. The roots go back to the 2008 recession, when disruption was packaged as empowerment, and to the pandemic, when empathy became the operating system of branding. Both moments left behind unintended costs: precarity, fatigue, and dissonance.The challenge now is not simply about better messaging. Historian Christopher Lasch warned of the cultural dangers of commodified identity, and his critique still resonates. Branding has absorbed the language of culture without taking on its responsibilities, turning rituals of care and connection into fragile spectacles. The next era must confront this directly. If branding is to have a future, it must shift from performance to stewardship, from chasing attention to embedding reciprocity, trust, and resilience into its systems. The open question is whether brands can shoulder that responsibility before fatigue becomes irreparable.
México