Climate Rising

Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions.

In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at the Carbon Trust, explains how carbon labeling systems, certification standards, and corporate partnerships are helping organizations measure, reduce, and communicate their climate impact.

The conversation explores how carbon labels evolved from early experimental initiatives into widely adopted transparency tools, how companies balance credibility and communication in sustainability claims, and how regulation is shaping the future of green marketing

Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge.

John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marketing techniques can accelerate climate action. Drawing on decades of experience advising major corporations, John
explains how his team uses behavioral science, focus groups, large-scale
experimentation, and data-driven messaging to shift public perception on climate and energy.

The conversation explores why traditional climate messaging often fails, how concepts like “net zero” and “climate crisis” can backfire, and why trust, identity, and local relevance matter more than abstract global narratives. John also discusses the role of AI in reshaping marketing and the risks and opportunities it presents for climate communication

Transforming the energy system isn’t just a technical
challenge - it’s a communication challenge.

Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engagement, and storytelling are shaping the pace of the clean energy transition. Good Power operates at the intersection of behavioral science, data, and campaigning, working to
accelerate renewable energy adoption and counter misinformation.

The conversation explores how permitting bottlenecks, disinformation campaigns, and community resistance are slowing renewable energy
deployment—and how targeted communication strategies can overcome these barriers. Leah also discusses the role of peer-to-peer storytelling, the importance of trusted messengers, and how digital media ecosystems influence climate outcomes.

The episode also examines Good Power’s expansion into regenerative agriculture, the role of demand creation in scaling sustainable food systems, and how emerging technologies like AI are reshaping climate communication.

Climate adaptation is emerging as one of the most critical—and least understood—challenges in the climate transition. Mekala Krishnan, Partner at the McKinsey Global Institute, joins Climate Rising to discuss McKinsey’s new research assessing adaptation needs, costs, and gaps around the world.

The conversation explores why the world is already
underinvesting in resilience, and how climate risks are distributed unevenly across geographies and income levels. Mekala explains the concept of the “resiliency gap,” highlighting that billions of people remain under-protected despite the existence of cost-effective solutions.

The episode also examines how climate risks will evolve in the coming decades, why adaptation spending needs could rise to over $1 trillion annually, and what barriers—beyond finance—are preventing action. The
discussion concludes with insights into how businesses, governments, and
financial institutions are beginning to respond, and what it will take to scale adaptation globally.

Wildfires are becoming larger, more destructive, and more expensive every year. But what if the most effective intervention happens not after a fire grows, but within the first few minutes after ignition?

Max Brodie, co-founder and CEO of Rain, joins Climate Rising to discuss how autonomous aircraft could transform wildfire response. Rain is developing AI-powered wildfire suppression systems that upgrade helicopters with autonomous capabilities, enabling faster response times and more effective intervention during the critical first minutes of a fire.

The conversation explores the economics of wildfire prevention, the role of autonomy in aerial firefighting, the challenges of balancing suppression with ecological fire management, and the growing relationship between wildfire risk and climate change. Max also discusses the broader implications of autonomy, public-private partnerships, and how emerging technologies can accelerate climate adaptation and mitigation.