Dots. | Podcast of Paul Syng

• #29 Sara Loretta — The Secret Sauce for Business Ops

  Sara Loretta is an entrepreneur, digital strategist, and operations consultant based in Austin, Texas. She is the founder and Chief Digital Architect of SYSTMS™, a consultancy specializing in helping service-based businesses streamline their workflows and scale effectively. With over a decade of experience in data management, compliance, and business development, Sara focuses on designing tools and strategies to support asynchronous and remote work environments globally.DOTS PODCAST ON ALL PLATFORMSYouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5OSpotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099 Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269  Podcasters: https://podcasters.spotify.com/pod/show/paulsyngREAD PLATONIC BLOGhttps://paulsyng.com/blog/NEED HELP WITH A COMPLEX CHALLENGE? https://paulsyng.comSPEAKER LINKSHost, Paul Syng:https://x.com/paulsynghttps://www.linkedin.com/in/paulsyng/Guest, Sara Lorettahttps://x.com/thesaralorettahttps://www.linkedin.com/in/saraloretta/CHAPTERS00:00 Prioritizing Emotional Well-being18:19 "Gratitude and Paying It Forward"33:48 Perception Filters and Decisions49:56 Empowering Solutions for Community Needs01:12:24 "Mastering Gap-Filling in Business"01:29:04 Viral Scandal Involving Sarah01:42:50 "Pursuing Growth Without Virality"01:49:38 Overcoming Self-Limiting Beliefs02:15:15 Finding Language in Operations02:21:21 Solopreneurship and Self-Management Goals02:42:22 Targeted Quiz for Business Insights02:56:44 Streamlining Work with Emojis and Ideas

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• #28 Steve Patti — From clicks to financial outcomes

  Steve Patti is a seasoned marketing strategist with over 35 years of extensive experience. He has navigated a successful career marked by three significant phases. The journey began with a decade dedicated to working within diverse enterprise environments, ranging from small businesses to a Fortune 500 tech giant generating $5 billion in revenue. Building on this foundation, Steve launched a marketing consulting firm, scaling it impressively from zero to $20 million within three years, collaborating with prominent brands such as Visa, Intel, American Express, and Dell. The most recent chapter of this career has been characterized by roles as a growth advisor, serving as a full-time or fractional CMO and undertaking strategic growth roles that bridge sales and marketing for companies with revenues up to $160 million. This blend of corporate, entrepreneurial, and advisory experience showcases a profound expertise in driving growth and innovation.DOTS PODCAST ON ALL PLATFORMSYouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5OSpotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099 Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269  Podcasters: https://podcasters.spotify.com/pod/show/paulsyngREAD PLATONIC BLOGhttps://paulsyng.com/blog/NEED HELP WITH A COMPLEX CHALLENGE? https://paulsyng.comSPEAKER LINKSHost, Paul Syng:https://x.com/paulsynghttps://www.linkedin.com/in/paulsyng/Guest, Steve Patti:https://www.linkedin.com/in/stevepatti/CHAPTERS00:00 Three Decades of Business Leadership10:41 Rethinking Marketing Beyond Pipelines13:23 "Product Marketing: Core Function Importance"22:04 Marketing Career Crossroads Choices23:27 "Embrace Change or Enhance Skills"30:35 CMO Reporting Beyond Numbers38:09 "Marketing's Role in Employer Branding"39:14 Align HR and Finance for Recruitment45:01 "Brand Accelerates Demand"53:06 Marketing Strategies and Leadership Buy-In57:02 "Measure Brand Marketing Effectively"01:04:11 "New Marketing Alignment Proposal"01:08:20 Problematic Marketing Partnership Dynamics01:10:35 "Performance Data Disconnect"

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• #27 Cecilia Ambros — Design Leadership, Innovation and Creativity at Amazon and Nike

  Cecilia Ambros is a trained fine artist who has seamlessly transitioned from painting with colours and digital designs to "painting with data." Leveraging a versatile skill set, Cecilia embraces the challenge of learning new domains, thriving even without initial subject matter expertise. Her remarkable career has led her through unexpected opportunities, including roles at prestigious companies such as banks and Amazon. DOTS PODCAST ON ALL PLATFORMS YouTube: ⁠https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5O⁠ Spotify: ⁠https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099⁠ Apple: ⁠https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269⁠ Podcasters: ⁠https://podcasters.spotify.com/pod/show/paulsyng⁠ READ PLATONIC BLOG ⁠https://paulsyng.com/blog/⁠ NEED HELP WITH A COMPLEX CHALLENGE? ⁠https://paulsyng.com⁠ SPEAKER LINKS Host, Paul Syng: ⁠https://x.com/paulsyng⁠ ⁠https://www.linkedin.com/in/paulsyng/⁠ Guest, Cecilia Ambros: https://www.linkedin.com/in/conceptualthinking/ CHAPTERS 00:00 Small studio grew; pursued MBA for job. 05:36 Missing two MBA classes; career shifts rapidly. 12:18 Differences in design approach: Nike, Amazon, Loblaws. 17:32 Observing brand adaptation, design validation differs greatly. 26:16 Nike tested gear innovations with University of Oregon. 32:21 Man's intellect challenged value of product branding. 36:50 Navigating creative differences between brands and agencies. 42:42 Nike nurtures curiosity, aligning designers across disciplines. 46:43 Understanding athlete rigor enhances design inspiration. 53:02 Nike's coaching philosophy shaped my leadership journey. 58:26 Impressed by leaders’ rapid document understanding skills. 01:03:51 Evolving client relationships through digital transformation. 01:08:33 Nike, Amazon, and Chase share service values. 01:12:28 Shattered ankle, long recovery, first hospital experience.

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• #26 Josh Lowman — From copywriter to category design studio

  Josh Lowman founded Gold Front, an agency that’s helped major players like Stripe, Uber, and Clari carve out new market categories. Josh and his team focus on business strategy, positioning, and brand design, working with top CEOs, founders, and CMOs who want to be different in their industries. But that’s not all. Josh is also passionate about sharing his insights for free through his newsletter, LinkedIn, and live workshops. When he’s not shaping the future of tech brands, you can find him hanging out with his daughters or rooting for the Detroit Lions—a test of loyalty if there ever was one! DOTS PODCAST ON ALL PLATFORMS YouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5O Spotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099  Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269   Anchor: https://podcasters.spotify.com/pod/show/paulsyng READ PLATONIC BLOG https://paulsyng.com/blog/ NEED HELP WITH A COMPLEX CHALLENGE?  https://paulsyng.com SPEAKER LINKS Host, Paul Syng: https://x.com/paulsyng https://www.linkedin.com/in/paulsyng/ Guest, Josh Lowman: https://www.linkedin.com/in/joshlowman/ Gold Front | Apex - Case Study https://www.goldfront.com/work/real-performance-apex CHAPTERS 00:00 Welcome Josh Lowman 02:38 How Josh created Gold Front (A category design studio) 11:53 Connecting the dots from strategy to execution 22:14 Category vs 'Brand' and why words you use matter 29:55 Positioning in category strategy 36:27 One thing that drives Josh about Gold Front 40:11 Apex case study 44:25 Working with founders and CEOs 50:07 3001 Questions all about me

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• #25 Alex Smith — The No Bullshit Strategy Guy

  Alex Smith is a strategist, writer, and advisor to CEOs and founders. He is the founder of Basic Arts, and he helps create brands that stand alone in their markets and bring true value to people. It’s my goal to increase strategic understanding and expertise among founders since it’s not only widely misunderstood but often completely overlooked. DOTS PODCAST ON ALL PLATFORMS YouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5O Spotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099  Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269   Anchor: https://podcasters.spotify.com/pod/show/paulsyng READ PLATONIC BLOG https://paulsyng.com/blog/ NEED HELP WITH A COMPLEX CHALLENGE?  https://paulsyng.com SPEAKER LINKS Host, Paul Syng: https://x.com/paulsyng https://www.linkedin.com/in/paulsyng/ Guest, Alex Smith: https://www.linkedin.com/in/alex-m-h-smith/ 00:00:00 Meet Alex, monetize your quirks 00:03:42 Alex's unconventional path to strategy 00:15:03 An act of mischief 00:28:07 Elephant, monkey and a fish climb a tree 00:35:34 No one is buying strategy 00:43:15 What is 'strategy' and understanding founder motivations 00:55:33 Understand the person and their context first 01:05:17 Positioning and Simon Sinek's 'Why?' 01:14:26 Fame ≠ expertise 01:32:05 How Alex built an audience of 90k on LinkedIn 01:48:47 3001 Questions all about me

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