The SportsPro Podcast returns with Ed Dixon, Sam Carp, Steve McCaskill and Josh Sim turning their attention to the US. From the NFL’s rising franchise valuations to the NBA’s record-breaking domestic media deal, the team explores why more money than ever is flowing into the major leagues.They also get stuck into other big talking points stateside, including the sales of the LA Lakers and Boston Celtics, the broadcast state of play across the leagues and why US sports properties are looking overseas for growth.Recorded live from Spotify Studios in London.
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Will stadium naming rights ever catch on in Europe?
SportsPro's Head of Editorial Sam Carp explores the evolving business of stadium naming rights with Al Guido, president of the San Francisco 49ers and chairman and CEO of Elevate.The pair unpack why venue sponsorships have historically been a harder sell in Europe than in North America and consider whether attitudes are softening amid landmark deals for the likes of Everton. Guido offers insight on the nuances of identifying a stadium naming rights partner, how to balance fan sentiment with commercial ambition, and why the next era of venue sponsorships will be defined by authentic storytelling, cultural relevance, and year-round engagement.
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Who's winning the AI race in sport?
The SportsPro Podcast goes on the road to London Stadium for SportsPro AI 2025, where Sam Carp, Ed Dixon, Steve McCaskill and Josh Sim take the pulse of a rapidly shifting tech landscape. From the battle for AI leadership to the challenges of stitching together multi-technology partnerships with major leagues, the team reflect on the biggest talking points from the day. Recorded on-site, the episode also features perspectives from some of the event’s headline speakers, including the IOC’s head of AI, Microsoft’s worldwide strategy director, and the Premier League’s director of digital media and audience development. And stick around until the end to see the moment the SportsBizBlitz crowns a new winner - and the old title holder’s reaction to being dethroned in dramatic fashion.
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Is this the END of sports docuseries?
The SportsPro Podcast is back, and this time Ed Dixon, Steve McCaskill and Sam Carp dive into the boom – and possible bust – of sports documentaries. From the pandemic-era surge that delivered global hits like The Last Dance and Drive to Survive, to the wave of imitators that followed, the team debate whether the magic of sports docs is starting to fade. So, is it the end? Not quite but the golden boom has definitely passed. Sports docs are settling into a new phase, moving past the copycat era into smarter, more niche storytelling that still knows how to hook an audience. Tune in for a lively discussion on the fine line between entertainment and authenticity in sports docuseries. And yes, the quiz no one asked for makes another appearance! Recorded at Spotify UK Headquarters.For more information on the SportsPro Media Summit, visit https://media.sportspro.com/.
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What we’ve learned from the F1 season so far
The SportsPro Podcast returns with a motorsport special as resident expert Cian Brittle breaks down the key narratives shaping the 2025 Formula 1 season. From the sport’s rapidly evolving commercial landscape and a surge in global sponsorships to McLaren’s impressive resurgence and the budding Norris-Piastri rivalry, there’s no shortage of storylines to explore. The team also explore the shifting dynamics under Liberty Media’s leadership and assess the potential impact of Apple’s growing interest in F1’s US broadcast rights. It’s a deep dive into the forces driving the future of motorsport – and yes, the quiz no one asked for makes a return. Recorded at Spotify UK Headquarters.
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