Sports Cards Live

It’s a one-on-one conversation with Jonathan Bernier, diving into one of the more interesting entrepreneurial stories in the hobby right now.

Jonathan shares how his journey started as a kid in the hospital receiving donated cards, eventually building a collection of hundreds of thousands of cards… and then facing a problem most collectors and dealers know all too well: how do you actually move that inventory?

That problem led to the creation of Kronozio.

We go deep into:

The origin story behind Kronozio and how it was built out of necessity

Why listing cards manually is one of the biggest bottlenecks in the hobby

How automation and AI are changing the way people sell cards online

The reality of scaling a hobby business from the ground up

Why staying lean matters when building something long term

The danger of “dead inventory” and why so many collectors sit on value

Jonathan also explains how Kronozio works at a practical level, from scanning to listing to shipping, and how it can turn what used to be a slow, manual process into something that operates at scale.

Beyond the product, this is really a conversation about execution, adaptation, and what it takes to build something over 10+ years in the hobby.

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Pick up a copy of Pops & Comps on Amazon to better understand the supply and demand forces driving the sports card market.

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We kick off Episode 310 with a wide-ranging opening segment that sets the tone for a massive show. From an unexpected deep dive into Comic Con culture to a serious discussion about eye appeal, grading, and the growing influence of third-party stickers, this one covers a lot of ground.

We get into the real question behind the sticker debate: are collectors paying for the label, or for what the label represents? The conversation moves beyond surface-level takes and into how eye appeal is being recognized, priced, and understood across the hobby right now.

Then the focus shifts to the upcoming Sport Card Expo in Toronto, as Leighton Sheldon joins to talk vintage, market behavior, and how dealers think about premium cards in today’s environment. Later, Mikey Singer and Johnny Amendola jump in to preview what’s shaping up to be the biggest Expo yet, including the evolution of trade nights, community building, and the growing scale of the hobby in Canada.

There’s also discussion around:

The difference between technical grade and eye appeal

Why premium examples within the same grade are pulling away in value

How new and experienced collectors approach buying decisions differently

The role of community, events, and content creators in hobby growth

This is Part 1 of a marathon live stream that’s been split into multiple podcast episodes.

Enjoy the show?
Follow or subscribe on your podcast platform so you don’t miss upcoming episodes.

Pick up a copy of Pops & Comps on Amazon to better understand the supply and demand forces driving the sports card market.

Take the Hobby Spectrum assessment at HobbySpectrum.com to discover your collector profile, join the directory, and connect with collectors who think and collect like you.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy, Joe, David, Darren, and Josh dig into whether you should keep your targets private or share them openly, and how that decision can impact outcomes. The conversation explores bidding strategies, including sniping versus early bidding, and how different approaches can influence both price and competition.

They also break down the mindset behind these tactics, from discipline and patience to the emotional side of chasing cards.

If you’ve ever wondered whether talking about a card hurts your chances of winning it… this episode will make you think twice.

This episode is part 5 of a 5-part breakdown from the full Sports Cards Live stream.

Subscribe to the podcast on Apple, Spotify, or wherever you listen.
Pick up a copy of Pops and Comps on Amazon.
Take the Hobby Spectrum assessment and join the directory at HobbySpectrum.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices

The conversation continues with a deeper dive into the role of stickers, eye appeal, and trust in the hobby.

Jeremy, Joe, David, Darren, and Josh break down whether stickers are truly necessary or just another layer of information. The discussion centers around trusting your own eye versus relying on third-party opinions, and whether premiums should exist for cards that simply look better.

The panel also explores real examples, including vintage pickups like the 1933 Sport Kings Jim Thorpe, and how scarcity, presentation, and timing all factor into decision-making.

Plus, a fun Strongsville show recap video brings energy to the episode, highlighting the relationships, moments, and experiences that make the hobby more than just the cards themselves.

This episode is part 4 of a 5-part breakdown from the full Sports Cards Live stream.

Subscribe to the podcast on Apple, Spotify, or wherever you listen.
Pick up a copy of Pops and Comps on Amazon.
Take the Hobby Spectrum assessment and join the directory at HobbySpectrum.com
Learn more about your ad choices. Visit megaphone.fm/adchoices

The conversation zeroes in on a turning point that many collectors never fully explore… what happens when you start selling your cards and the results surprise you.

Darren shares how shifting from saving cash to actively selling cards at auction changed everything. When cards start outperforming expectations, it forces a new way of thinking about value, timing, and how to build a collection more intentionally.

Jeremy, David, and Darren dig into the realities of auction outcomes, the unpredictability of the market, and how selling can actually unlock opportunities rather than take away from the collecting experience.

They also explore how this shift impacts decision-making, risk tolerance, and confidence in moving cards out in order to bring better ones in.

This episode is part 3 of a 5-part breakdown from the full Sports Cards Live stream.

Subscribe to the podcast on Apple, Spotify, or wherever you listen.
Pick up a copy of Pops and Comps on Amazon.
Take the Hobby Spectrum assessment and join the directory at HobbySpectrum.com
Learn more about your ad choices. Visit megaphone.fm/adchoices