Episode 86: Royal Cosun: Jara van den Bogaerde on Corporate Open Innovation and surviving the 6-month Pilot timeline
In this episode, I sit down with Jara van den Bogaerde, Open Innovation Manager at Royal Cosun, a 125-year-old Dutch food processor and cooperative representing 8,500 farmers. Jara pulls back the curtain on how a massive corporate player scouts and collaborates with early-stage AgriFoodTech startups. We discuss the difference between Cosun’s CVC arm (writing ~$5M Series A equity checks) and its Open Innovation division, which bypasses the equity table to focus on pre-seed and seed-stage pilots, joint ventures, and licensing. Jara details their specific 2026 mandate to find disruptive technologies in alternative proteins, fibers, and side-stream valorization, and explains why founders need to stop pitching with a "trust us, we're great" mentality.
🎧 Listen to the full episode to hear Jara’s reality check on the timeline for securing a paid corporate pilot and why startups with only two months of runway are already too late.
Key Facts Royal Cosun:
Goal: To build a sustainable 10-year innovation pipeline by partnering with startups to co-develop, license, or scale technologies in alternative proteins, texturizers, and side-stream valorization.
Milestone: Operating with a pre-allocated R&D budget for Open Innovation, allowing them to bypass internal budget-hunting to rapidly execute paid POCs and pilots with startups.