Episode 95: UNOVIS Asset Management: Kim Odhner on navigating the Alt-Protein pivot and why startups can't disrupt Nestlé
In this episode, I sit down with Kim Odhner, Managing Director at UNOVIS Asset Management, one of the most experienced and earliest venture funds in the alternative protein space. Kim pulls back the curtain on how UNOVIS manages its portfolio during the FoodTech winter, detailing the exact thesis behind their recent follow-on investments in Green Rebel Foods, The Protein Brewery, and Alpine Bio. We discuss why trying to change the habits of meat-eaters is a "lost cause," how molecular farming startups are pivoting to high-value medical-grade ingredients, and why the next era of FoodTech requires abandoning the Silicon Valley playbook of trying to overthrow legacy FMCG giants.
🎧 Listen to the full episode to hear Kim's insights on why the massive Southeast Asian market requires prioritizing shelf-stability over cold-chain logistics.
Key Facts UNOVIS Asset Management:
Kim Odhner: https://www.linkedin.com/in/kim-anders-odhner/
Website: https://unovis.vc/
Headquarters: New York, US
Goal: To invest in and scale transformative food technologies, transitioning from a strict alternative-protein focus to a broader growth-stage mandate targeting functional, healthy, and asset-light ingredients.
Milestone: Raised a €150M European fund and successfully guided multiple early-stage portfolio companies through critical commercial and regulatory pivots.
Blurb
Unovis Asset Management is the global leader in alternative protein investing, backing purpose-driven entrepreneurs building the future of food. Through its flagship New Crop Capital funds (NCAP I and NCAP II), Unovis provides seed-to-growth capital to founders developing plant-based, fungi, fermentation, and cultivated replacements to meat, seafood, dairy, and eggs. But Unovis goes beyond capital — partners bring deep culinary expertise, consumer behavior insight, food manufacturing experience, and a global network to help founders build companies that last. Their north star: transform the global food system by reducing dependence on animal proteins and catalyzing the kind of sustained behavioral change that makes a well-fed, sustainable world possible.