Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple’s day is going to feel how they’ve always imagined it. In this episode, we’re talking about the deeper transformation your clients are actually buying—and how to reframe your messaging, pricing, and brand experience around that. Whether you’re a filmmaker, photographer, planner, or any creative in the wedding industry, this is the mindset shift that unlocks higher pricing, better clients, and stronger referrals. → Connect with me: https://www.johnbunnfilms.com https://instagram.com/johnbunnfilms on Instagram
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413. What I Learned Shooting My First Photo + Video Wedding
Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I’m breaking down exactly what happened when I took the leap and shot my first full wedding weekend as both the lead photographer and videographer. From what I charged and included, to gear choices, prep, team leadership, editing workflows, and the lessons I learned—this is a raw, honest look behind the scenes of expanding your creative skill set without burning out. Whether you're a filmmaker curious about adding photography, or just someone who wants to learn from a big first step, this one’s packed with real talk and practical insight. → Try Imagen AI (My Editing Software): https://imagen-ai.com?ref=johnbunn (Yes, I used it to help cull and edit over 1,500 images in a fraction of the time.) → Connect with me: Website | Instagram
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412. Portfolio Over Perfection: How I Built a Six-Figure Look Before I Had the Clients
Building a portfolio that attracts your dream clients doesn’t require perfection—it requires intention. In this episode, I’m sharing how I built a high-end photography portfolio before I had the bookings to match. From identifying my ideal buyer to curating my early content with precision, I’ll walk you through how I reverse-engineered demand without faking it or waiting for permission. Whether you’re a planner, videographer, photographer, or any wedding pro, this episode is your permission slip to start showing up like the business you want to become. → Connect with me: Website | Instagram
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411. Why I Added Photography (And What It’s Taught Me So Far)
Last year, I made a major move: I added photography to my wedding business after years of specializing in video. In this episode, I’m sharing why I made that transition, what it’s done for my creativity, and how it’s reshaped the way I think about my business. I’ll walk you through how I shot 25+ sessions for free, turned a couple of those into high-paying clients, and built a photography portfolio that’s already booked over $10,000 in my first season. I’m also opening up about the challenges — like building timelines, learning flash, and what it really takes to step into a new lane. If you’ve been feeling the pull to evolve or expand, this one’s for you. This journey has opened my eyes to what’s possible when you’re willing to make a change. 📸 See more of my work at https://www.johnbunnfilms.com 📷 Follow an instagram at https://instram.com/johnbunnfilms
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410. How to Build a Referral Machine (Without Asking for Referrals)
Want more word-of-mouth bookings without having to beg for referrals? In this episode, John breaks down how to build a referral engine that runs on trust, relationships, and being the kind of creative people want to talk about. Whether you're just getting started or trying to book higher-quality work, this framework will help you grow your business behind the scenes — without relying on ads or awkward asks. 🔗 More from John Bunn: Website: https://www.johnbunnfilms.com Instagram: https://www.instagram.com/johnbunnfilms Join the Instagram Growth Waitlist: https://johnbunn.myflodesk.com/instagram
How To Film Weddings is a wedding videography educational podcast hosted by John Bunn (John Bunn Films, Tulsa OK) and Nick Miller (Wild Oak Films, Wichita KS).
John & Nick have learned a lot about what to do (and what not to do) as wedding film-makers. Our goal is to come along side wedding videographers and help them create better wedding films and succeed in business.
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