Mastering Subscription Metrics: Decoding CAC, LTV, and Profitability
Understanding the financial metrics behind your subscription business is crucial for sustainable growth. In this episode of Subscription Prescription, we delve into the core numbers that drive profitability: Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).We'll explore:How to accurately calculate CAC and LTVThe significance of the LTV:CAC ratio and what it reveals about your business healthCommon pitfalls in interpreting these metrics Strategies to optimize your customer acquisition and retention effortsWhether you're a seasoned entrepreneur or just starting out, this episode will equip you with the insights needed to make informed financial decisions for your subscription model.📩 Subscribe to the newsletter for more in-depth discussions: https://newsletter.thesubscriptiondoc.com/subscribeThe LTV calculation sheet I mention in the show: https://docs.google.com/spreadsheets/d/1NH1yJgEHaLFjsNDZ1FWAkXm7YfOr82e-8rjth6QFekU/edit?usp=sharing
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Reimagining Popups: How Alia is Transforming E-commerce Engagement
Popups are a staple in e-commerce, but are they truly effective?In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how Alia's focus on customer education and zero-party data is helping brands like Nike Strength, Hostage Tape, and Obvi achieve higher engagement and conversion rates.We delve into:The origin story of Alia and its mission to enhance customer engagement.The importance of zero-party data in today's e-commerce landscape.Real-world success stories from brands leveraging Alia's unique popup strategy.If you're looking to elevate your customer engagement and retention strategies, this conversation is a must-watch.📩 Subscribe to the newsletter for more insights: https://newsletter.thesubscriptiondoc.com/subscribe
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How Top Brands Bake Subscription Into the Product (and Why It Works)
The best subscription programs don’t feel like add-ons—they’re part of the product itself.In this episode of Subscription Prescription, I break down how brands like XEndurance, Battlbox, and Everyday Dose have baked subscription directly into their product experience. From positioning to product strategy, they’ve made recurring revenue feel natural—while boosting retention and long-term LTV.If you’ve ever struggled to make subscription feel like more than just a “reorder button,” this one’s for you.📩 Subscribe to the newsletter for deeper insights: https://newsletter.thesubscriptiondoc.com/subscribe
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Why You Should Attend SubSummit 2025
Chris George is the CEO and co-founder of SubSummit, the biggest conference in the world for subscription-focused brands. Join us in Dallas from May 28th - 30th!If you're looking for a free way to attend, you can use the hosted buyer program.Grab that ticket or any other here: https://subsummit25-registration.personatech.com/
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Email Marketing for Health & Wellness Brands: Lessons from George Kapernaros
In this episode of Subscription Prescription, I sit down with George Kapernaros—an email marketing specialist with deep experience in the health & wellness space.We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business.Whether you’re just getting started or looking to take your email performance to the next level, George brings sharp, no-fluff insight on strategy, creative, and results. This one’s packed with takeaways.📩 Subscribe to the newsletter for more insights every week: https://newsletter.thesubscriptiondoc.com/subscribe🔗 Connect with George: https://www.linkedin.com/in/george-kapernaros/
Acerca de Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
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