The Art Marketing Podcast

• Artists: The Hogans

  In this episode, we sit down with the creative powerhouse couple Jency and Aaron Hogan, who've built a thriving art business from their Louisiana home. Discover how these two artists balance their individual creative practices while supporting each other's artistic journeys. From Jency's vibrant mixed media paintings that explore themes of mental health and personal growth, to Aaron's stunning wildlife photography captured across the country, learn how they've created a sustainable creative life together. Connect with The Hogans: 🎨 Jency Hogan (Mixed Media Artist) Instagram: @jencyghogan Linktree: linktr.ee/jencyghogan 📸 Aaron Hogan (Wildlife Photographer) Instagram: @eyewanderphoto 🛍️ Shop Their Art: Website: hoganart.shop

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• The Instagram DM Feature That Automates Your Artist Marketing (While You Sleep)

  ou know how sometimes you discover something so powerful, so game-changing, that you almost want to keep it to yourself? That's exactly what I've been doing with today's topic. But recent developments have made it impossible for me to stay quiet any longer. Look, if you're an artist who's tired of posting on Instagram and feeling like you're shouting into the void... if you're frustrated with how hard it is to get people to actually click that link in your bio, or start a real conversation, or – heaven forbid – give you their email address... then you need to hear what I'm about to share. Ok, This is the link so you can experience whats possible inside of the ManyChat flow.  Bonus... you will also get a free Instagram Audit out of the deal. https://ig.me/m/art_storefronts?ref=w46857600 Youtube Links I found that explain this feature https://www.youtube.com/watch?v=LgXkOQQExOA&pp=ygUVbWFueWNoYXQgaWcgZm9sbG93ZXJz https://www.youtube.com/watch?v=afYr7eQJ21w  

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• From Spam to Priority: The Email Strategy Nobody Talks About

  Your emails are landing in spam. Or worse—the promotions tab where they go to die. You've tried everything: better subject lines, different send times, smaller segments. Nothing works. But here's what nobody's telling you: Gmail doesn't care about any of that. They care about replies. And today, I'm showing you exactly how to get them 100+ Email Reply Ideas - your sandbox https://blog.artstorefronts.com/wp-content/uploads/2025/11/100-Email-Reply-Questions-for-Artists.pdf Get an Instagram Audit - I will be sure to be gently https://arttipsdaily.com/instagram   Speech to Text Ai Apps - take the voicepill & you will never look back Wisper Flow - most call it "Flow" https://wisprflow.ai/ Willow https://willowvoice.com/  

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• From Inbox to Income: Q4 Email Strategies for Creatives

  Here's an engaging episode intro for your podcast show notes: Episode Intro: Q4 is coming fast, and just like elite surfers who train all year for that monster swell, creative entrepreneurs need to be ready when the holiday buying season hits. But here's the thing – while those surfers need to maintain peak physical condition year-round, your marketing prep is actually much simpler (and thankfully doesn't involve cold plunges or giving up carbs). In this episode, we're diving deep into the one marketing channel you actually own and control: your email list. While social media algorithms can throttle your reach and platforms can change their rules overnight, email remains the steady workhorse of creative businesses – if you know how to use it right. We'll cover the essential "Great Email Roundup" (hint: you have way more email addresses scattered around than you think), why getting people to reply to your emails matters more than you realize, and how to tastefully reach out to friends and family without feeling like that cringy life insurance salesperson we all know. Plus, I'll share why you need to up your email frequency NOW – yes, even if it makes you uncomfortable – and specific strategies for capturing more emails before the holiday rush begins. Whether you're at the "what's marketing again?" stage or you're already sending regular emails, this episode will help you level up your email game for the most important selling season of the year. Because unlike those surfers, we know exactly when our big wave is coming – and there's no excuse for sitting on the beach watching it pass by.

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• Artist Kristin Harvey

  Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that cost twenty bucks. Now she's teaching sold-out intuitive painting workshops where people aren't learning to paint like her - they're learning to find their own authentic voice. What really got me was her Instagram strategy. She paints at night (because of course she's a night owl) and records it, then people wake up to see what she created while they slept. It's this whole community ritual. But she won't go live because she steps back from the canvas too much to contemplate. I spent half the interview trying to convince her to try live broadcasting - even offered her my Zoom account to test online workshops. Look, if you're juggling a day job, worried about finding your style, or trying to figure out galleries versus direct sales, this conversation hits different. Kristen's proof that you can start with nothing but shutters to hang art on and build something real. 00:00:00 - The Power of Live Demonstrations Discussion on the impact of live painting on Instagram and connecting with audiences. 00:00:33 - Staying True to Your Authentic Voice Advice for young artists on handling criticism and maintaining authenticity. 00:01:03 - Introduction to Kristen Harvey Introduction of the guest artist, Kristen Harvey, and her background. 00:02:58 - Kristen's Artistic Journey Overview of Kristen's transition from various creative fields to becoming a full-time artist. 00:04:52 - Transitioning to Full-Time Artist Kristen shares her journey of leaving her corporate job to pursue art full-time. 00:05:13 - Relocation and Family Influence Discussion on Kristen's move from California to Arizona and family dynamics. 00:06:06 - Balancing Art and Day Job Kristen talks about her experience of juggling her art career with a full-time job. 00:07:50 - Farmers Markets as a Starting Point Kristen explains how she began selling her art at local farmers markets. 00:08:29 - The Success of Greeting Cards Kristen shares how creating greeting cards helped her gain recognition. 00:10:27 - Pricing and Sales Strategy Discussion on pricing strategies for greeting cards and the importance of accessibility. 00:11:15 - The Importance of Diverse Revenue Streams The value of having multiple income sources as an artist. 00:15:10 - Teaching Art Workshops Kristen discusses her approach to teaching and the importance of interaction. 00:17:43 - The Challenge of Online Teaching Kristen reflects on the difficulties of translating her teaching style to an online format. 00:19:07 - The Power of Live Broadcasting Discussion on the benefits of live streaming art demonstrations. 00:20:48 - The Busker Analogy Using the busker analogy to illustrate the power of live engagement on social media. 00:24:22 - Encouragement to Embrace Live Interaction Encouragement for Kristen to embrace live broadcasts and connect with her audience. 00:30:14 - Navigating Gallery Relationships Kristen shares her experiences with galleries and how she balances online sales. 00:31:14 - Advice for New Artists Seeking Gallery Representation Key advice for emerging artists on finding their voice and opportunities. 00:34:31 - The Importance of Authenticity Kristen emphasizes the need for authenticity in art and social media presence. 00:39:00 - Using AI for Artistic Support Discussion on how Kristen utilizes AI tools for research and workshop preparation. 00:41:55 - The Promise of AI for Artists Exploration of AI's potential to assist artists in their creative and business processes. Kristens Website: https://www.kristinharveyart.com/shop-art Her Instagram: @kristincre8s

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