#82: Facebook Ad Hacks To Sky Rocket Your Conversions
My Facebook Hacks: Now there’s a legit way to spy on your competitors Facebook Ads, without even leaving the Facebook platform. I don’t recommend copying your competitor’s Facebook Ads, as this will confuse your audience and leave them wondering which brand is which. Facebook Ad Hack #1: Spying On Your Competition Step 1: Go to your competitor’s Facebook Page Step 2: In the sidebar menu on their Facebook Page, click “Info and Ads” Step 3: Change the region to “Global” Here are all of your competitors Facebook Ads, for you to draw inspiration from. This is possibly one of my favourite Facebook Ads hacks, and so many people still don’t know about it! Spicing Up Your Ads With Emoji's SaaS brand Scoro ran a small A/B test to test whether emojis have any effect on the click-through and engagement rates. They did. The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji. Adding emojis to your Facebook Ads is super easy: Find an emoji in
#81: Facebook Pixels: How To Set Yours Up To Crush It!
What Is the Facebook Pixel To Begin With? The Facebook pixel is a piece of code you place on the backend of your website to track visitors to your site. The pixel allows you to run highly targeted campaigns, so it’s important to install it before running Facebook ads. Each ad account gets one default pixel to use. The code is made up of two main parts: the pixel base code and event code. The pixel base code tracks all of the traffic to your site. Event codes are additional pieces of code you can add under the default pixel code to specific pages of your website that allow you to track certain actions on those pages. The Step-By-Step Guide To Your Facebook Pixel Success! PDF Download of this episode with full instructions here >> Here’s a closer look at the types of event codes you can add. Search: If you have an ecommerce site, you can place the Search event code on a search results page on your site. For example, if someone is searching your site for “leather sandals,” you can add that term to the code for that results page. View Content: Place the View Content event code on a product page, for instance, to track views of a particular piece of content. Add to Cart: Include this event code on the add to cart page of your website. If website visitors place items in their shopping cart but don’t complete the purchase, you can use the pixel data to run highly targeted ads just to those people. Add to Wishlist: If you have a wishlist option on your website, you can place this event code on the page to track the items people want most. Target them with a Facebook ad containing images of those specific items. Initiate Checkout: Place this event code on the page where someone begins the checkout process on your website. Add Payment Info: The Add Payment event code is triggered when someone adds payment information. Purchase: Place the Purchase event code on the thank-you page after people have purchased your product or service. If you have a new product coming out, you can design an ad for people who are already your customers. Lead: Use the Lead event code on the thank-you page after people have opted into a lead magnet or signed up for your webinar or newsletter. Complete Registration: Use the Complete Registration event code to track registrations to webinars, events, and so on. Custom: The beauty of the Facebook pixel is that you can customize it to meet specific business objectives. If you create a custom event, you’ll also need to create a custom conversion related to the event. Just a reminder here, again, if you haven't already installed the Facebook pixel on your website, please go ahead and do this now before you proceed. How Do I Create and Install the Facebook Pixel? Now that you know what the pixel is, you’re ready to install it and begin using it strategically. Open Facebook Ads Manager and click the top menu button (with the three lines on it) and select Pixels from the Assets column. The Step-By-Step Guide To Your Facebook Pixel Success! PDF Download of this episode with full instructions here >> Discipline Your Thoughts: Uncover The Origins of Your Thoughts, Correct Common Thinking Errors, and Critically and Logically Assess Your Beliefs By Steven Schuster Do your impulsive thoughts and actions bring only trouble? Do you often grab your head muttering “what was I thinking?” There is a reason: our first, instinctual thoughts and actions are usually irrational and self-sabotaging. Discipline Your Thoughts will tell you why and also how can you correct it. We make thinking errors on a day-to-day basis. They come naturally, thus we don’t think that we think in a distorted way, however, they can have a severe negative effect on our lives. Knowing what they are and how to identify them, we can help ourselves making better choices. In what area of life? All of them: personal relationships, business choices, spending habits, health-related engagements. Our mind doesn’t work the way we think it does. Become less irrational. This book aims to help you think about your thinking and find better solutions to your problems. Why are first impressions so powerful and permanent? Why do we rely on the first thought that pops into our mind? How can certain advertisements make us open our wallet immediately? How and why does our memory fool us on a daily basis? Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. Discipline Your Thoughts reveals the many ways our intuition can deceive us, why we succumb to these everyday brain tricks and what we can do to inoculate ourselves against their effect. Simple, clear, and always surprising, this indispensable book will transform your decision making. Correct the errors in your thinking habits and resist falling into your mental ambushes. Why we take bad decisions following the opinion of the masses? How we underestimate the power of emotions in rational decisions? Why we need instant confirmation to support our ideas? How ego distorts the sense of reality? Less biased thinking will lead to smart decision making which leads to better relationships, financial decisions, health-related choices. Make fewer mistakes in your thinking – prevention is easier than correction. Improve your beliefs, social biases, and memory mix-ups by understanding how your brain works. Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts. Listen to the full episode
#80: Online Entrepreneurs: When Sh*t Happens And What To Do Instead...
Welcome To The Online Marketing Strategies Podcast Show! I’m Phil Adair and it’s where I help you to fully understand online marketing so you can grow your business! You have to love what you do folks. If you’re job is about as appealing as a visit to the proctologist, or do you feel like you're living in a nightmare - one that you can't wake up from? then maybe it’s time for a change! Download My Latest eBook: The Definitive Guide On How To Start An Online Business https://www.philadair.com/the-definitive-guide-on-how-to-start-an-online-business Mind Over Mood, Second Edition: Change How You Feel by Changing the Way You Think Discover simple yet powerful steps you can take to overcome emotional distress - and feel happier, calmer, and more confident. This life-changing book has already helped more than 1,100,000 readers use cognitive-behavioural therapy-one of today's most effective forms of psychotherapy-to conquer depression, anxiety, panic attacks, anger, guilt, shame, low self-esteem, eating disorders, substance abuse, and relationship problems. Revised and expanded to reflect significant scientific developments of the past 20 years, the second edition contains numerous new features: expanded content on anxiety; chapters on setting personal goals and maintaining progress; happiness rating scales; gratitude journals; innovative exercises focused on mindfulness, acceptance, and forgiveness; 25 new worksheets; and much more. Mind Over Mood will help you: *Learn proven, powerful, practical strategies to transform your life. *Follow step-by-step plans to overcome depression, anxiety, anger, guilt, and shame. *Set doable personal goals and track your progress (you can photocopy the worksheets from the book or download and print additional copies). *Practice your new skills until they become second nature. https://www.amazon.com/Mind-Over-Mood-Second-Changing/dp/1462520421/ref=sr_1_1?keywords=mind+over+mood&qid=1551752903&s=gateway&sr=8-1 Believe in your ability to work things out… If you're going through hell... keep going! Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access
#79: Online Entrepreneurs: Overlook This At Your Peril...
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#78: How To Build Unstoppable Mental Strength
For many people, the fear of rejection, a lack of optimism or a host of self-sabotaging behaviors hold them back from reaching their goals. The hurdle that keeps someone from crossing over the space between a mediocre life and an extraordinary life is a lack of mental strength. Your mind can be your best asset or your biggest weakness. If you don’t train it well, your negative thoughts will become a self-fulfilling prophecy. If you think I’ll never get hired, you’ll probably sit through an interview with slumped shoulders and lackluster responses. Your behaviour could prevent you from making a good first impression and ultimately decrease your chances of being hired. When you don’t land the position, your self-limiting beliefs are reinforced and the negative cycle continues. When you label yourself as not good enough or not smart enough, you equip your negative thoughts with the power to influence your emotions and behaviours. You can’t create positive change until you take back control of your thoughts. You can’t perform at your peak without a strong mindset. Picture someone you consider mentally strong. What does he or she look like? Often, people picture professional athletes or Navy SEALs as the most resilient. But you don’t have to have a World Series game or your life on the line to benefit from increasing your mental strength. Whether you’re leading a company or just want to be a better parent, building mental muscle will help you reach your goals. When you’re mentally strong, you become the best possible version of yourself. Building mental strength is the key to greater life satisfaction, enhanced performance and increased resilience. It’s about creating the kind of life you want and being bold enough to live according to your values. What could you accomplish if you were willing to risk rejection? What could you achieve if you pushed yourself to your mental and physical limits? How much could you do if you put your time and energy into the things that truly matter? A strong and resilient mind allows you to answer these questions with a confident anything. Listen to the full episode now : Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Tiny Changes, Remarkable Results By James Clear No matter your goals, Atomic Habits offers a proven framework for improving-every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviours that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. View on Amazon here >> Learn how to: make time for new habits (even when life gets crazy) overcome a lack of motivation and willpower design your environment to make success easier get back on track when you fall off course Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits-whether you are a team looking to win a championship, an organisation hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal. Listen to the full episode