328 episodios
- Sarah Kopit and Seth Borko unpack two forces reshaping travel: the creator economy’s impact on hotel brands and Skift Research’s State of Travel 2026 report.
They discuss the Aman creator controversy, why hotels need a new playbook for independent reviewers, and the new Travel Stack framework showing how consumers, commerce, operations, and experiences are changing across the industry.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
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Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
00:00 State of Travel Teaser
01:04 Inside the Report
02:22 Chart Nerd Talk
03:03 Ironing Board Hack
06:44 Aman Drama Goes Viral
08:48 Creator vs Media Explained
10:49 What Happened at Aman
14:08 Aman Responds to WSJ
16:53 Crisis Comms Lessons
21:05 Creators and Headlines
24:43 Back to State of Travel
25:05 Whimsy Meets Data
25:54 New Travel Stack Framework
28:18 Breaking Down Consumers
31:11 Favorite Charts and Trends
33:08 Booking Channels Trust Gap
35:25 Green Talkers Sustainability Gap
36:34 Psychographics Explained
43:40 Finding the Report Link
44:29 Black Toilet Seat Update
45:18 Winners Losers Eclipse Tourism
47:43 Final Goodbye and Feedback - Marriott, Hilton, and Hyatt are all offering new relief to hotel owners. Climate is creating new operational challenges for hotels around the world. And Japan has transformed a former prison into one of its most unique luxury hotels.
Sarah Kopit and Seth Borko explore what these stories reveal about the future of hotel ownership, climate adaptation, and heritage tourism.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
00:00 Franchise Relief Moment
03:31 Marriott Rebate Program
06:11 Performance Linked Bonuses
09:16 Never Cut Core Fees
11:37 Unbundling Franchise Services
14:33 Europe Air Conditioning Crunch
20:24 Sargassum Seaweed Crisis
24:13 Travel Squeeze Reality
25:35 Heritage Hotels Explained
26:56 Ghosts And Horror Debate
28:07 Prison Hotel Luxury
31:04 Raffles OWO Spy Bar
34:14 Preserving Stories For Profit
38:20 Winners And Losers
39:15 Space Conferences Boom
41:18 Conference Season Wrap
41:41 Episode Farewell - Fora became travel's newest unicorn, Amazon is pushing deeper into AI travel booking, and earnings season is revealing where the industry is gaining momentum.
Sarah Kopit and Seth Borko discuss how AI is changing travel distribution and what the latest results from Hilton, JetBlue, and Royal Caribbean say about the second half of the year.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
00:00 Fora Hits Unicorn00:56 Beach Vacation Banter02:40 Why Fora Matters03:31 AI Revives Travel Agents05:26 Alexa Books Travel07:53 Does Voice Really Work10:40 Amazon Travel Déjà Vu12:40 Old Ideas Return14:39 2018 Report Flashback16:06 IHG Conversational Search19:26 No Single Front Door21:32 Google Still In Play22:41 AI vs Travel Giants24:06 Hilton Fee Cut27:50 Incentives and RevPAR28:42 JetBlue Turnaround Plan30:40 Low Cost Carrier Squeeze33:00 LaGuardia Marine Terminal35:25 Winners and Losers35:45 Royal Caribbean Fuel Hit36:47 Space Licensing and Tourism39:29 Long Term Outlook Farewell - The U.S. passport is no longer among the world's most powerful. Skift revisits its biggest travel megatrends of 2026, and The Odyssey is already driving tourism in Norway.
Sarah Kopit and Seth Borko discuss what shifting passport rankings reveal about global influence, which travel megatrends have held up through the first half of the year, and why movie tourism continues to be a powerful force for destinations.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
00:00 Passport Power Rankings
02:35 Dressing Up to Travel
03:32 Ironing Boards Crusade
05:03 Henley Index Deep Dive
07:52 Megatrends Midyear Game
10:34 Tourists Skip the US
13:13 Marketing for AI Search
14:44 Sustainability Reality Check
16:51 Mocktails Take Over
20:07 Luxury Boom Debate
21:58 Self Driving Trend Watch
23:37 Train Renaissance Tease
23:48 Train renaissance check-in
25:18 Flying taxis progress
25:56 Music tourism boom
27:50 K-beauty travel trends
29:46 OTA oligopoly cracks
31:30 Vibe coding tsunami
37:39 World Cup matrix reveal
44:30 Winners of the week
48:32 Wrap and sign-off - The World Cup didn't deliver the inbound tourism boost many expected. Delta still posted strong earnings despite soaring fuel costs. And new Skift Research points to Latin America as one of travel's biggest growth opportunities.
Sarah Kopit and Seth Borko explore why the travel industry is shifting toward higher-value travelers, premium experiences, and a new definition of growth.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
00:00 Tourism Drop Shock
01:48 Why World Cup Didn’t Boost
03:47 Value Over Volume Travel
08:14 Group Stage Travel Surge
10:35 Live Tourism Everywhere
11:30 Spain Eclipse And Overtourism
13:28 Delta Premium Revenue Milestone
18:40 K Shaped Travel Economy
23:55 Skift Premium Trend Report
26:31 Winners And Losers Segment
29:02 Brand USA Takes The L
30:33 Ennismore IPO Buzz Wrap
33:42 Closing Thanks And Goodbye
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Get the latest from the most-trusted travel industry news source.
Skift sits down with creatives, executives, and entrepreneurs from across travel to discuss their insights and perspectives on the hows and whys of travelers’ habits, industry patterns, and the seismic changes happening across the industry.
Listen for exclusive conversations with travel leaders and Skift's own in-house editors and analysts.
Read the latest news every day at skift.com/news.
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