FOREVER. BETTER: GREEN FLAGS

Can you really power your phone with a potato?   In this episode, PUMA challenges Maya, Oli, and Mo to see if they can generate their own electricity. But here’s the twist: some of their equipment is a little… unconventional. The host who generates the most watts will take home this week’s Green Flag.  As they battle it out, the hosts also dive into the bigger picture of renewable energy. While individuals can easily switch to renewable providers at home, brands face a tougher challenge across their supply chains. PUMA, however, has taken this challenge seriously with 22% of the electricity in their supply chain now coming from renewable sources, and they aim to hit 25% by 2025.  Do you know how long you’d have to pedal on an energy bike to charge your smartphone? Or how effective a solar panel is on a cloudy day?  It’s time to rethink the electricity we use and where it comes from. Ready to fly your own climate Green Flag when it comes to energy?  Have you made the switch to a 100% renewable energy provider in your home, if so — tell us about it, using the hashtag #PUMAGREENFLAGS.   There’s only one Forever. Let’s make it Better.   Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.   We used the following data and sources in this episode:   10% of global emissions from the fashion industry https://www.theguardian.com/us-news/2024/sep/24/clothes-recycling-california-responsible-textile-recovery-act  Other reliable sources suggest this number is closer to 2%. See hereElectricity generated and what it could power We partnered with Electric Pedals, a human-powered events company when making this episode. We used their database when drawing comparisons between what the amount of electricity generated could power.  PUMA’s Vision 2030 Sustainability Targets https://about.puma.com/en/sustainability/our-targets/vision-2030  PUMA’s 2023 Sustainability report https://annual-report.puma.com/2023/en/sustainability/climate/index.html  Content CorrectionWe say in this episode that renewable energy is created without CO2 being released, which isn’t strictly true. There are still some CO2 emissions created in the production of renewable energy, but the quantity is much lower than energy created using non-renewable sources. 

Do you have a favourite pair of shoes? What memories do you associate with them?This week, Maya, Oli, and Mo open their kicks cupboard and invite you all to walk a mile in their shoes – sharing stories that span from the hallowed turf of Wembley Stadium to cherished heirlooms—and even a nod to Rihanna herself.But it’s not all nostalgia! Aishwarya Sharma, one of PUMA’s Voices of a RE:GENERATION, shakes things up with a healthy dose of competitive spirit — challenging the hosts to a quiz about leather and its alternatives. The hosts discover why leather is such a hot topic, as Aishwarya dives into the questions PUMA has been exploring for years about this material and its alternatives.Do you know how many pairs of trainers can be made from one kilogram of leather? Or what pineapples have to do with your kicks?If not, it’s time to #KNOWYOURSTUFF! Tune in to learn more about leather, its alternatives, and why understanding the materials we wear matters.Do you have a pair of kicks with some special memories? Tell us about them using the hashtag #PUMAGREENFLAGS.If you want to find out more about leather and its alternatives, check out Aishwarya Sharma’s #KNOWYOURSTUFF series here https://foreverbetter.com/en/voices-regeneration/knowyourstuff There’s only one Forever. Let’s make it Better.Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.We used the following data and sources in this episode:• Cowhide wastehttp://nothing-to-hide.org/LeatherFacts • Piñatexhttps://hozencollection.com/blogs/hozen-blog/what-is-pinatex-and-how-is-it-made#:~:text=The%20stems%20and%20leaves%20of,is%20an%20exceptionally%20natural%20textile. • Know Your Stuffhttps://foreverbetter.com/en/voices-regeneration/knowyourstuff • PUMA’s Vision 2030 Sustainability Targetshttps://about.puma.com/en/sustainability/our-targets/vision-2030 • PUMA’s 2023 Sustainability reporthttps://annual-report.puma.com/2023/en/sustainability/climate/index.html 

Ever wondered how to smooth out pesky creases in your favourite sneaks? Or just how long clothes takes to decompose?This week on Green Flags, PUMA challenges Maya, Mo, and Oli to rescue an old fit or pair of kicks and bring them back into their wardrobe rotation. It’s all about making what’s old new again—and earning a green flag along the way.As the hosts show off their rescued pieces, they dive into the concept of circularity in sportswear and fashion. Circularity means taking fewer resources from the earth and reducing waste by extending the life of what we already have. Listen in to learn why circular fashion is so vital—and why it’s one of PUMA’s core sustainability goals.Join Maya, Oli, and Mo as they uncover the answers (and more!) and discover simple ways to wave your own climate Green Flag.Because there’s only one Forever… let’s make it Better.Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.Have you revived or repaired an old fit or pair of kicks? Share your stories on social media using the hashtag #PUMAGREENFLAGS - we’d love to see them!• You can find out more about PUMA’s RE:HACKS series by following this link.We used the following data and sources in this episode:• Information about polyester production and its decomposition:The GuardianUniversity of Wollongong, AustraliaForbes• Ghana’s second-hand clothes market:The GuardianThe Guardian• The decomposition timelines of cotton:The GuardianClose The LoopThe Slow Label• The decomposition of trainer solesThe Guardian• PUMA’s Vision 2030 Sustainability Targets• PUMA’s 2023 Sustainability report

For the first Green Flags challenge, PUMA surprises Maya, Oli, and Moses by asking them to crunch the numbers on their daily greenhouse gas emissions. Spoiler alert: the results might just make you rethink your morning routine!With help from Luke Jacque-Rodney—one of PUMA’s Voices of a RE:GENERATION—the hosts begin to uncover the real impact of their everyday choices on the planet. Along the way, they also explore the steps PUMA has already taken to reduce its own greenhouse gas emissions.Ever wondered how much greenhouse gas two poached eggs are responsible for? Or whether taking the train is greener than riding in an electric car?If you’re curious (or clueless!), join Maya, Oli, and Mo as they find out the answers to these questions and plenty more. Plus, get ready to pick up some easy tips and tricks to make sure you’re flying your own Green Flag and not a climate red flag.Because there’s only one Forever… let’s make it Better.Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.Have you made any small changes to reduce your greenhouse gas emissions? We want to hear about them! Share your actions on social media using the hashtag #PUMAGREENFLAGS.We used the following data and sources in this episodeTo estimate the greenhouse gas emissions from the host’s journeys: https://ourworldindata.org/travel-carbon-footprint Electric car emissions account for the emissions from the car's use phase. It accounts for the emissions created from generating electricity to run the vehicle.To estimate the greenhouse gas emissions from the host’s breakfast choices:https://myemissions.co/resources/food-carbon-footprint-calculator/ Football match cancellations: https://www.independent.co.uk/climate-change/news/storm-babet-chris-boardman-scottish-tammy-beaumont-swansea-B2452094.html Climate Refugee Figures: https://www.europarl.europa.eu/RegData/etudes/BRIE/2021/698753/EPRS_BRI(2021)698753_EN.pdf PUMA’s emission reductions equivalent to cars off the road:https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator Throughout this episode, we measure the host’s greenhouse gas emissions using CO2e (carbon dioxide equivalent.) CO2e is a unit of measurement that converts the emissions of various greenhouse gases into the equivalent amount of carbon dioxide.PUMA’s Vision 2030 Sustainability Targets https://about.puma.com/en/sustainability/our-targets/vision-2030 PUMA’s 2023 Sustainability reporthttps://annual-report.puma.com/2023/en/sustainability/climate/index.html