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Dance Studio 411

Dance Studio Owner
Dance Studio 411
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  • Studio Life, Setbacks & Success: Lessons in Leadership with Dotty Hancock
    In this episode of Dance Studio 411, host Jill Tirone sits down with Dotty Hancock, owner of Dance Arts Academy in Idaho. Dottie shares her 24-year journey of building a thriving studio while balancing family, health challenges, and a major studio relocation. From starting at age 21 to navigating cancer and COVID simultaneously, Dottie opens up about what it truly takes to lead with resilience. This episode is a must-listen for studio owners facing burnout or seeking renewed inspiration and leadership clarity. Key Takeaways Start Before You’re Ready: Dotty bought her studio at 21 with no business plan—courage often beats perfection. Real Life Happens. Lead Anyway: From NICU stays to cancer, Dotty shows that resilience in life fuels strong leadership. Culture Comes First: A thriving studio starts with being intentional about your values and the team you build. Community Prevents Burnout: Surrounding yourself with like-minded peers, both inside and outside the dance world, keeps you inspired and supported. Profit Isn’t a Bad Word: Making money matters. Studio owners deserve to be financially strong and sustainable. Episode Timestamps [00:28] – Introduction to Dotty Hancock and the theme of setbacks and leadership [02:06] – Dotty’s fearless leap into ownership at 21 [04:11] – Navigating the birth of a micro-preemie and a studio move simultaneously [06:54] – The power of intentional culture and building a trustworthy team [09:07] – Marketing to a new neighborhood and understanding student demographics [10:30] – Burnout and how Dotty protects her energy [11:21] – The importance of diverse business circles and “entrepreneurial therapy” [15:08] – Dotty's passion for financial coaching for studio owners [18:08] – Words of encouragement for busy, burned-out owners [20:15] – Final inspiration and reminder of community and support   Links Mentioned in this Episode... Energize Conference and Expo: https://www.energizeconference.com/ Dance Studio Owner: https://www.dancestudioowner.com/public/joinnow.cfm   About Our Guest: Dotty Hancock is a dedicated dance educator with a passion for inspiring others through the art of dance and the business of education. She thrives on sharing her extensive knowledge and experience with like-minded professionals in the industry. A lifelong learner, Dotty continually expands her expertise by attending national dance teacher and studio owner conventions and conferences. She is deeply committed to developing innovative ways to engage her students and ignite their passion for dance. Dotty holds a bachelor’s degree in Communication from Boise State University (2001). In the same year, she became the proud owner of Dance Arts Academy, where she has since created countless memorable experiences for her students, including taking performance groups to Disneyland and Disney World. While Dotty enjoys working with dancers of all ages, she specializes in early childhood dance education, fostering a love of movement in her youngest students. An active member of the Boise Dance Teacher’s Association, Dotty has served in multiple leadership roles, including Secretary, Treasurer, and President. She is also a licensed Zumbini instructor and a certified Rhythm Works Integrative Dance Instructor, further enhancing her ability to connect with diverse student needs. Dotty’s expertise and passion for dance education have been recognized on an international level. Most recently, she was honored to be a guest speaker at The Studio Boardroom retreat, where she shared her insights with studio owners and educators from all over Australia. Rate, Review & Subscribe! If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community! Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.  As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love. Learn More About Membership: https://www.dancestudioowner.com/  Join us at the Energize Conference this August! Connect with other studio owners, gain access to resources and tools, and walk away feeling refreshed for the upcoming season. Learn more at energizeconference.com.
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  • Grace Under Pressure: Leading Your Studio with Humor, Heart & Flexibility with Samantha Bower
    Episode Description In this episode, Jill sits down with veteran studio owner and mentor Samantha Bower to talk about navigating the pressures of leadership with humor, heart, and flexibility. From tackling unexpected challenges and staff burnout to building joyful culture and sustaining creativity, Sam shares stories and strategies that are equal parts inspiring and practical. Key Takeaways Create Space for Rest and Recovery: Rest isn't just helpful, it's critical. The studio is intentionally closed during holidays to encourage genuine time off. Humor Is a Leadership Tool: Leading with humor builds trust and fosters a fun, supportive culture for staff and students alike. Meetings Matter When They’re Meaningful: Plan meetings well in advance and make them engaging with food, games, and personal connection. Intentional Curriculum = Confident Kids: Giving kids space to grow at their own pace builds confidence that lasts through their entire studio journey. Don’t Do It Alone: Studio ownership can feel isolating, but finding a community of like-minded leaders is a game-changer. Episode Timestamps [02:42] – Samantha’s journey: From a 14-year-old founding her own performing group to a thriving studio owner. [08:22] – Lessons in leadership: Learning from “not-so-smooth” moments, especially around staff and parent management. [13:31] – Handling burnout & stress: “Work hard, play hard, rest hard” becomes a new motto. [17:05] – Self-care insights: Why Samm loves winter breaks, reading, and turning off completely. [22:57] – Leading with humor: From silly games to custom nicknames, Samm shares how lightness builds connection. [28:28] – Staff meetings done right: Planning ahead, adding fun, and creating a sense of community. [32:39] – Spotlight on Little Limelight: Samm introduces her early childhood musical theatre curriculum for ages 3–7. Links Mentioned in this Episode... Little Limelight: https://www.littlelimelight.com/  Energize Conference and Expo: https://www.energizeconference.com/ Dance Studio Owner: https://www.dancestudioowner.com/public/joinnow.cfm About Our Guest: Samantha Bower is an award-winning teacher, producer, coach, entrepreneur, and proud mother of three boys ages 11, 8 and 4. She founded her first theater company at age 14 and holds a B.A. in Theater Education from Wagner College. The 2021 recipient of Businessperson of the Year from the Sudbury Chamber of Commerce, Samm established The Performing Arts Connection, a theater and dance studio for all ages, in Sudbury, MA in 2007. Years of development went into what is now Little Limelight, a Musical Theater curriculum for ages 3-7. Samm has been teaching Little Limelight Musical Theater for over 15 years.  Rate, Review & Subscribe! If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community! Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.  As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love. Learn More About Membership: https://www.dancestudioowner.com/  Join us at the Energize Conference this August! Connect with other studio owners, gain access to resources and tools, and walk away feeling refreshed for the upcoming season. Learn more at energizeconference.com.
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  • Creating Stakeholders in Your Dance Studio Business
    Episode Description In this episode, Jill Tirone is joined by Amelia Fazio to discuss how dance studio owners can empower their teachers to become true stakeholders in their business. They explore why teacher engagement is essential, how to create a positive studio culture, and practical ways to help teachers feel invested in the studio’s success. Key Takeaways Why Teachers Matter as Stakeholders - Teachers are frontline brand ambassadors who shape the student experience. Building Teacher Engagement & Buy-In - Create a studio culture where teachers feel valued, encouraged, and included. The Power of Communication - Keep teachers informed about policies, schedules, and changes while Providing them with resources and clear paths for handling student or parent concerns. Encouraging Teacher Investment in Studio Growth - Provide ongoing education, leadership opportunities, and support for professional development. Showing Appreciation & Strengthening Relationships - Small gestures, such as studio logo wear or handwritten notes, can boost morale. Episode Timestamps [01:37] Amelia’s background and experience in dance, business, and arts nonprofits. [04:34] Who are the stakeholders in your studio, and why does it matter? [09:26] Strategies to keep teachers informed and aligned with your vision. [13:48] Ways to make teachers feel invested in the studio’s success. [16:14] Overcoming challenges to teacher participation and involvement. [19:32] How teachers influence retention and enrollment growth. [26:07] Ensuring teachers align with studio goals and expectations. [31:20] Ideas for showing appreciation and boosting teacher morale. Links Mentioned in this Episode... Energize Conference and Expo: https://www.energizeconference.com/ Dance Studio Owner: https://www.dancestudioowner.com/public/joinnow.cfm About Our Guest: Amelia’s lifelong passion for dance started at the age of five, leading her to train with some of the most renowned instructors in the field. After her own dance career, she earned a degree in Public Communications and combined her love of dance with business, working in arts nonprofits, apparel, and costume design before joining Revolution in 2021. Rate, Review & Subscribe! If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community! Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.  As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love. Learn More About Membership: http://www.DanceStudioOwner.com/podcast
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  • Tap to the Future
    Episode Summary: In this episode of Dance Studio 411, we dive into the world of tap with Julie Kay Stallcup, Melanie McGonigal, and Mandy Yip, the passionate team behind the innovative Tap Roots curriculum. This power house trio discuss the historically significant art form and their new curriculum, Tap Roots, which provides a structured and comprehensive approach to teaching tap in dance studios.  Key Takeaways: Preserving Tap’s Legacy: Tap dance is culturally rich and historically significant but often underrepresented, especially in competitions and conventions. Consistency is Key: The Tap Roots curriculum promotes consistency in terminology, helping students build on their knowledge even if teachers change. Teaching with Confidence: By offering structured resources, Tap Roots empowers teachers of all levels to teach tap with confidence and creativity. Magic in the Shoes: As Julie Kay beautifully puts it, “When tap shoes are on a child's feet, magic happens.” Time Stamps: 02:22 – Julie Kay shares her personal journey with tap dance and its lifelong impact on her. 06:26 – Discussion on the decline of tap dance in competitions and the need to revitalize its presence. 11:57 – How Tap Roots ensures consistency in tap terminology and instruction across studios. 13:41 – Overview of the Tap Roots curriculum, including lesson plans, worksheets, and certification. 18:34 – Strategies for new tap teachers to build confidence in their teaching abilities. 25:15 – Creative teaching strategies to develop musicality in tap dancers. Links Mentioned in this Episode: Tap Roots Website Discount Code: REV15 for 15% off [email protected]  About Our Guest: Meet Julie Kay Stallcup!   Julie Kay Stallcup is a nationally recognized dance educator, mentor, and speaker whose sold-out seminars and magnetic personality inspire teachers across the country. As the founder of JULIE KAY MASTERMIND LLC, she empowers dance teachers and studio owners with the tools to thrive—both in business and in the classroom.   For 15 years, she co-owned Revolution Dance Center, building a studio where dancers flourished and alumni went on to Broadway, TV, film, and beyond. Now based in Arkansas with her husband Darrell and their three children, Julie Kay continues to spread her passion for dance at Dance Dynamics and through her “ican” program for differently-abled dancers.   A former Las Vegas showgirl, magician’s assistant, and Latin American Music Awards performer, Julie Kay brings real-world experience to her teaching. She’s an adjudicator for top competitions, a board member of UDMA and Ronald McDonald House Charities, and a certified life coach helping educators and business owners find joy, balance, and success.   Her motto? "Hold the Vision and Trust the Process. About Taproots: Taproots is a foundational curriculum for teaching Tap Dancing. Tap Roots offers a progressional method for instruction, honoring traditional and modern elements. Starting at the Primary level, we introduce Tap with single sounds, basic movement, and an easily understandable foundation that builds to the advanced skills of Level Six. By following our syllabus, your students will develop a comprehensive aptitude for Tap and the tools needed to propel their Tap Dancing to even higher achievements. Get Connected: Tap Roots Instagram: @taprootsdance Julie Kay Stalcup Instagram: @jkstallcup Rate, Review & Subscribe! If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community! Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.  As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love. Learn More About Membership: https://www.dancestudioowner.com/public/joinnow.cfm
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  • Maximize Your Recital Revenue with DRT Performance Tix
    Episode Description: In this episode of Dance Studio 411, we sit down with Josh Olson, the founder of DRT Performance Tix, the leading ticketing provider in the dance industry. Josh shares how DRT Tix helps dance studios simplify the ticketing process, increase revenue, and protect against common challenges like chargebacks. With a customer-first approach and a newly launched Customer Success Management (CSM) program, DRT is revolutionizing how dance studios manage ticket sales. DRT Performance Tix is a 2025 Captivate Sponsor for Revolutions's Energize Conference. Key Takeaways: Customer Success Mindset: DRT is shifting from a transactional model to a proactive support system, helping studios maximize ticket sales and revenue. (05:48) Seamless Ticketing & Seating: Studios benefit from features like numbered seating layouts, premium seating options, and optimized price modeling strategies. (12:25) Revenue-Boosting Strategies: Price modeling techniques, including the "30/30 rule," encourage early sales and increased profitability. (17:32) Merchandise Integration: Studios can sell recital-related products alongside tickets, increasing revenue per transaction. (19:26) Chargeback Protection: DRT safeguards studios from financial losses due to chargebacks, ensuring all transactions remain secure. (22:10) Time Stamps: [00:36] Introduction to Josh Olson and DRT Performance Tix [01:46] How Josh founded DRT and its growth to 2,500+ studios [05:56] The launch of the Customer Success Management (CSM) program [09:00] DRT’s key features for studio ticketing success [17:32] How pricing strategies increase ticket sales and revenue [19:26] Integrated merchandise sales for additional profit [22:03] How DRT protects studios from chargebacks [23:57] The easy onboarding process and ongoing support [26:26] How to get started with DRT Resources Mentioned: DRT Performance Tix Website Energize Conference About Our Guest: Josh Olson is the founder of DRT Performance Tix, which has grown to serve over 2,500 dance studios since its inception in 2012. A computer programmer from a young age, Josh developed a ticketing solution for a dance studio and turned it into a thriving business dedicated to helping studios streamline their recital ticketing process. Connect with DRT Performance Tix: Instagram: @drtperformancetix Website: https://www.drttix.com/ Rate, Review & Subscribe! If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community! Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.  As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love. Learn More About Membership: http://www.DanceStudioOwner.com/podcast
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Need expert advice on handling dance studio dilemmas and drama? Suzanne Blake Gerety and Jill Tirone take real-life questions directly from our listeners and help you resolve your toughest, most frustrating or just-plain-complicated studio life predicaments. In each episode they tackle the topics that keep you awake at night from how to successfully navigate parent-problems, teacher turnover, student challenges, policy dilemmas, and much more. Join them as they feature innovators who pull back the curtain and offer timely ideas and solutions. We also love to keep things light and have fun along the way! We’re so excited for you to join the conversation.
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