From Post Malone in the Studio to Trading Millions in Crypto: Seeno Shahrooz Tells All
From producing and marketing for some of today’s biggest artists to making major moves as a crypto investor, Seeno Shahrooz has quietly built an empire behind the scenes. In this episode, we dive deep into Seeno’s origin story, from Persian radio stations in New York to running his own recording studio in Los Angeles. He opens up about navigating hustle culture, pivoting from production to artist management, building a six-figure studio from scratch, and finding peace in a chaotic industry. This one’s full of wisdom for creatives, entrepreneurs, and anyone chasing something bigger.
00:00 Intro
01:45 Reflecting on Brotherhood and Collaboration
03:17 Early Encounters and Industry Connections
07:27 Navigating the Music Industry as an Iranian
11:42 From Engineering to Production
13:43 Building his studio Ohm House
16:37 The Importance of Work-Life Balance
33:45 Advice for Aspiring Creatives
41:25 The Survival of the Fittest in Creative Careers
42:37 Director X and the Legacy of Quality Work
43:58 Christopher Nolan: A Case Study in Passionate Filmmaking
46:15 The Struggles and Rewards of Artistic Creation
47:36 The Role of Management in the Music Industry
50:59 Balancing Masculine and Feminine Energies
55:45 Leading with Compassion in Creative Fields
01:01:21 Creating Art for Yourself
01:12:00 The Evolution of Music Promotion
01:20:03 Advice for New Artists with Limited Resources
01:22:03 Building an Audience
01:22:42 Curating a Catalog
01:23:49 The Importance of Persistence
01:24:48 Financial Realities in Creative Industries
01:25:52 Attaching to an Artist
01:27:38 Starting Out as a Mixer
01:28:23 Management and Networking
01:29:55 Entrepreneurial Spirit
01:35:13 Getting Rich from Cryptocurrency
01:36:00 Understanding Blockchain and NFTs
01:57:57 Final Thoughts
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2:02:15
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2:02:15
How AI Will Replace Your Job
In this eye-opening solo episode, I dive headfirst into the unsettling reality of AI's rapid takeover, across tech, blue-collar jobs, filmmaking, and creativity itself. From Google’s terrifyingly realistic AI-generated videos to the silent extinction of human-crafted art, this is a brutally honest look at how fast everything is changing. Whether you're an artist, a coder, or just someone trying to make sense of it all, this episode will challenge how you see the future, your job, and your own identity. Buckle up. We're all in this together.
00:00 Intro
02:29 The Future of Tech Jobs
07:42 AI's Takeover of Blue Collar Jobs
09:53 AI in the Film Industry
10:19 The Evolution of Filmmaking
11:33 The Democratization of Creation
12:17 AI's Role in Modern Filmmaking
16:02 The Human Element in Creativity
18:26 The Reality of Capitalism and AI
19:42 AI vs. Human Creativity: A Case Study
23:09 The Future of AI in Filmmaking
23:23 AI and Screenwriting: A Mixed Bag
24:41 AI in Storyboarding: A Game Changer
26:07 The Impact on Storyboard Artists
26:54 Graphic Designers and AI Controversies
27:50 AI in Camera Operations
28:35 Humanoid Robots on Film Sets
30:07 The Future of Video Editing
32:07 AI and the Speed of Movie Production
32:31 An Optimistic Take on AI
34:34 The Loss of Individuality in the AI Era
36:12 Adapting to a Rapidly Changing World
37:41 Final Thoughts
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41:53
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41:53
Inside the Mind of Rihanna & J.Lo's Secret Weapon Director. This is TAJ.
How does a kid from Oakland with a MiniDV camera end up directing for Rihanna, JLo, and Usher? Taj Stansberry’s story is anything but typical. In this intimate, raw, and inspiring interview, Taj breaks down how his earliest videos filmed with no budget, no crew, and sometimes no clue, became stepping stones to iconic pop visuals that shaped a generation. From selling his car to pay for shoots, to crashing the gates of the industry without a film school degree, this is the unfiltered truth about hustle, heartbreak, and the relentless belief in your own vision.
00:00 Intro
02:25 The Creative Process Behind Dead Protocol
03:34 The Evolution of Sneaker Culture
05:14 The Journey of a Creative Visionary
12:52 Early Music Video Projects and Lessons Learned
35:27 Bay Culture Influence on Jerking Movement
36:40 Telling Emotional Stories in Music Videos
37:22 Early Career Struggles and Networking
40:28 First Music Video Projects and Challenges
41:12 Mentorship and Learning from Anthony Mandler
49:14 Breakthrough with Rihanna's Music Video
57:15 Signing with Box Fresh Pictures
01:10:57 Reflecting on the Iconic Video
01:14:53 Rihanna's Support and Maturity
01:15:46 Facing Nerves and Overcoming Challenges
01:25:19 The Big Reveal from his Brother
01:30:51 J-Lo's Perfectionism and Professionalism
01:44:53 Executing the Vision
01:45:48 Auditions and MTV Coverage
01:47:20 Impact and Residuals for directors
01:47:36 Directors' Rights and Compensation
01:54:40 Reflecting on Success and Gratitude
01:56:59 AI in Music Videos
02:07:26 Sneaker Collaboration
02:14:15 Final Thoughts and Farewell
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2:15:45
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2:15:45
Why SINNERS Is the Most Important Film of the Decade
In this solo episode, I dive into why Sinners might be the most significant cinematic release of the decade. This isn’t just another box office success, it’s a cultural shift. Ryan Coogler’s groundbreaking deal with Warner Brothers grants him ownership rights after 25 years, setting a new precedent for filmmakers to retain equity in their work. We talk about the power of ownership, the long-term value of creative control, and how final cut privileges are changing the dynamics between studios and directors.
I also explore the technical and cultural innovations that make Sinners so impactful, from Autumn Dural Arkapaw becoming the first woman to shoot a theatrical film on IMAX 65mm, to Michael B. Jordan’s jaw-dropping dual role brought to life through advanced motion control techniques. The film’s success is undeniable: nearly $300 million at the box office, a sold-out IMAX re-release, and a growing demand for original, bold storytelling that doesn’t rely on franchise formulas.
This is a call to action for indie filmmakers, storytellers, and creatives who want to reclaim power in the filmmaking process. If you care about the future of cinema, this episode is for you.
00:00 Introduction: The Impact of 'Sinners'
00:07 Ryan Coogler's Warner Brothers Deal
00:34 The Importance of Film Ownership
00:42 Long-Term Benefits of Ownership
01:12 Empowering Filmmakers
01:45 Deep Dive: Ownership in Filmmaking
04:31 Final Cut Privileges in Filmmaking
05:10 Creative Control in the Studio System
06:01 Challenges of Creative Autonomy
07:02 New Precedents in Filmmaking
07:19 Historic Milestones for Women in Cinematography
08:58 The Power of Collaboration
09:52 Ryan Coogler and Autumn Durrell's Synergy
11:28 Continued Collaborations: Michael B. Jordan
11:51 Modern Day Scorsese and De Niro
13:30 Technical Innovations in 'Sinners'
13:44 The Hype Around IMAX and 70mm Film
15:21 Christopher Nolan's Influence
16:38 Michael B. Jordan's Dual Role
17:19 Motion Control Techniques
20:49 Box Office Success of 'Sinners'
21:39 Re-release in IMAX
22:26 Shoutouts and Acknowledgements
23:31 The Future of Indie Cinema
24:17 Conclusion and Call to Action
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25:33
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25:33
Trevor Jackson explains why the music industry is rigged and the easiest way to win a Grammy
Trevor Jackson is no stranger to the spotlight — but in this episode, he opens up like never before. From starring in *Grown-ish* and *Superfly* to dropping his most personal album yet, Trevor has seen every side of the industry. He shares how the machine behind music and film is built on money, influence, and perception — and why not having that machine can leave even the most talented artists overlooked. After going through a painful breakup and tearing his Achilles, Trevor found himself at his lowest — and wrote an entire album in just two weeks. He talks about being told he was "too clean" to be marketable, walking away from major labels, building his own company (Born Art), and reclaiming his freedom as an artist. This conversation dives deep into mental health, validation, self-love, creativity, and the hard truth about how things really work behind the scenes in Hollywood. If you’re a creative, an artist, or someone chasing something bigger — this episode will hit home. Trevor Jackson is creating on his own terms now, and he’s not holding back. This is the most honest, unfiltered, and inspiring version of him the world has seen.
00:00 Intro
01:39 Creative Collaborations and Directing
03:49 The Art of Music Videos
04:48 Creating the Greatest Breakup Album
07:39 The Creative Process and Challenges
19:34 The Shit List
24:26 The Journey and Inspirations
30:34 The Decline of Traditional Musicianship
31:21 The Art of Performance
31:40 The Drive for Excellence
33:06 Current Acting Projects and Future Plans
34:55 The Impact of Technology on Human Interaction
39:14 The Role of AI in Creativity
42:06 Personal Growth and Self-Reflection
54:30 The Importance of Therapy
56:51 The Power of Positive Self-Talk
01:00:35 The Power of Art and Creativity
01:01:19 Learning Through Video Games
01:01:36 Navigating the Music Industry
01:01:52 Signing with Atlantic Records
01:03:46 Challenges in the Music Industry
01:08:15 Born Art
01:09:55 Financial Realities of Acting and Music
01:18:09 Touring and Fan Experiences
01:21:17 Personal Goals and Legacy
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OURSELVES is the world’s first open-source podcast that dives deep into the worlds of creativity, culture, & personal growth. Hosted by film & music video director Arrad, each episode brings you unfiltered conversations with visionary artists, trailblazing entrepreneurs, and thought leaders shaping the future. From behind-the-scenes stories of groundbreaking projects to candid discussions about mental health, reinvention, and navigating the creative industry, OURSELVES is your space to feel inspired, challenged, and connected.
Made by ourselves, for ourselves.