Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

If you've ever scrolled Instagram and thought "there are just SO many photographers," this episode is for you. I'm talking about what it actually takes to stand out when it feels like everyone is offering the same sessions, the same style, the same everything. 
I'm sharing four things I believe make the biggest difference in a crowded market, and how to shift your mindset so you stop trying to out-do every photographer around you and start building something that lasts. If you're feeling discouraged by the competition, I hope this gives you a little clarity and a lot of encouragement. 
Want a more consistent way to book clients? Check out the Fully Booked Method.
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Can I be your big photographer sis for a second?
You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.
What you need is consistency, support, and a simple plan you can actually stick to.
That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. 
Every month inside MLAT you get:
✔ A plug-and-play monthly marketing plan
 ✔ Done-for-you marketing templates & systems
 ✔ Live group coaching with Brooke
 ✔ Slack accountability + community
 ✔ Monthly workshop/training
Come join us inside Market Like a Tog and let’s build momentum together.

You've been asking for this one for years — so today I'm finally pulling back the curtain on my senior rep team. Why I have one, how it actually works, and the real answers to the questions I get asked over and over again.
In this episode, you'll learn:
What a senior rep team actually is (and what it's NOT)
Why I believe having one just for the money is the wrong reason to start
How I structure applications, contracts, and parent communication
The number of reps I recommend if you're just starting out
When to open applications so you're not chasing seniors all year
PS — it's my 33rd birthday!  To celebrate, I'm running a birthday sale now through Sunday, August 9th at midnight:
Join Market Like a TOG for $33 your first month → https://brookejefferson.thrivecart.com/market-like-a-tog/?coupon=33OFFMLAT
Fully Booked Method is 33% off — enroll for $333 → https://brookejefferson.thrivecart.com/fully-booked-method-self-paced/?coupon=33OFF
Save $33 on a 1:1 coaching call (only 5 spots!) → https://brookejefferson.thrivecart.com/strategy-coaching-call-one-hour/?coupon=33OFFCOACHING
_________________________________________________________

Can I be your big photographer sis for a second?
You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.
What you need is consistency, support, and a simple plan you can actually stick to.
That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. 
Every month inside MLAT you get:
✔ A plug-and-play monthly marketing plan
 ✔ Done-for-you marketing templates & systems
 ✔ Live group coaching with Brooke
 ✔ Slack accountability + community
 ✔ Monthly workshop/training
Come join us inside Market Like a Tog and let’s build momentum together.

Being booked out doesn't happen from one viral reel or one styled shoot. In this episode, I break down the visibility triangle that helps you become the go to photographer in your area. 
I walk through how content builds awareness, how collaboration turns cold leads into warm ones by borrowing trust from people your dream clients already know, and how community builds long term momentum by nurturing the clients you already have. I also give you questions to ask yourself to figure out which piece of the triangle is your weakest link so you know exactly where to focus first. 
If you want to go even deeper on all three pieces, check out my Fully Booked Method program. The Fully Booked Method is my one-on-one coaching and course where we spend eight weeks diving deep into pricing and marketing methods. 
_________________________________________________________

Can I be your big photographer sis for a second?
You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.
What you need is consistency, support, and a simple plan you can actually stick to.
That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. 
Every month inside MLAT you get:
✔ A plug-and-play monthly marketing plan
 ✔ Done-for-you marketing templates & systems
 ✔ Live group coaching with Brooke
 ✔ Slack accountability + community
 ✔ Monthly workshop/training
Come join us inside Market Like a Tog and let’s build momentum together.

When was the last time you looked at your prices and actually felt confident?
If raising your prices makes your stomach turn, you're not alone. In this episode, we're talking about the mindset, mistakes, and math behind profitable photography pricing.
I'm sharing the biggest pricing mistakes I see photographers make, why confidence doesn't come before a price increase, and how to know whether your sessions are actually making you money or simply keeping you busy.
Free Resource
🎉 Download my FREE Pricing for Profit Calculator & Workbook and discover exactly what you should be charging based on your real business expenses and income goals.
👉 https://brookejefferson.myflodesk.com/qs5nbikfbw
_________________________________________________________

Can I be your big photographer sis for a second?
You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.
What you need is consistency, support, and a simple plan you can actually stick to.
That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. 
Every month inside MLAT you get:
✔ A plug-and-play monthly marketing plan
 ✔ Done-for-you marketing templates & systems
 ✔ Live group coaching with Brooke
 ✔ Slack accountability + community
 ✔ Monthly workshop/training
Come join us inside Market Like a Tog and let’s build momentum together.

There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list.
If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you.
Inside this episode, we'll cover:
 Why I don't believe in "all-in-one" platforms 
 The CRM I use to automate my client experience 
 My favorite gallery delivery platform (and where I'd start if you're on a budget) 
 Why I still use the same website platform after all these years 
 The email marketing software that's helped me grow my business 
 When it's actually time to invest in each platform 
 How to prioritize your business investments without feeling overwhelmed
Resources Mentioned
 Iris Works: https://brookejefferson.com/iris
 Pixieset: https://brookejefferson.com/pixieset
 Showit: https://brookejefferson.com/showit
 Flodesk: https://brookejefferson.com/flodesk
 Implementing Iris Works Mini Course: https://brookejefferson.com/minicourse
_________________________________________________________

Can I be your big photographer sis for a second?
You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.
What you need is consistency, support, and a simple plan you can actually stick to.
That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. 
Every month inside MLAT you get:
✔ A plug-and-play monthly marketing plan
 ✔ Done-for-you marketing templates & systems
 ✔ Live group coaching with Brooke
 ✔ Slack accountability + community
 ✔ Monthly workshop/training
Come join us inside Market Like a Tog and let’s build momentum together.