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The Styling Advisory Podcast - Personal Styling Business Interviews

Podcast The Styling Advisory Podcast - Personal Styling Business Interviews
Sarah Cohen: Founder, The Styling Advisory
Welcome to The Styling Advisory Podcast, the ultimate destination for personal stylists and image experts ready to supercharge their business. Ranked in the Top...

Episodios disponibles

5 de 51
  • Mastering Instagram for Personal Stylists: Insights from ex-Hootsuite Strategist Kim James
    In this episode, content marketing and trends specialist Kim James shares her advice on how Personal Stylists can grow their Instagram audience, engagement and sales without feeling like they are in a monotonous vortex of pointless content creation and benign emoji-ridden responses that don’t result in bookings. Kim launched her own marketing agency Tangerine Tango after 10 years building content strategies for local and international brands, and she also presents content marketing trends across various sectors. Suffice to say, she knows her stuff.  I reached out to Kim because I wanted the opportunity to ask the questions I hear from so many small business owners in the styling industry. Instagram is the cause of so much stress, angst, frustration and overwhelm for many business owners. Yet social media performs a pivotal role in the awareness and consideration phase of the buyer cycle. So if we can’t avoid it, I’m going to connect you all with the experts who can teach you how to nail it, for your business, skill set and specific goals. From understanding realistic expectations of Instagram to the influence of TikTok, this episode provides a comprehensive guide for maximizing your social media impact.  Listen and learn how to develop your unique voice, attract your ideal clients, and avoid burnout while building a powerful personal brand online. SHOW NOTES/TIMESTAMPS 00:00 Introduction  00:50 Kim James' Career Background and Insights 01:37 The Power and Challenges of Social Media for Small Businesses 04:21 Understanding TikTok and Instagram Trends 08:18 Effective Content Strategies for Instagram and TikTok 08:56 The Importance of Messaging and Storytelling 14:20 Tactical Tips for Instagram Engagement 18:57 Hashtags and SEO on Instagram 20:14 Effective Tactics for Social Media Growth 21:16 Organic Growth vs. Paid Ads 22:41 The Role of Consistency and Authenticity 25:16 Understanding the Algorithm and Diversifying Platforms 33:25 The Importance of Messaging and Niche Targeting 37:05 Final Thoughts and Key Takeaways you're just starting out: https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/ 👉👉 Ready To Convert Your Audience Into Paying Clients: https://stylingadvisory.podia.com/the-ultimate-stylist-marketing-funnel Explore the ways we can help you achieve your dreams:
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  • Unlocking The Key To Styling Excellence: Insights from Image Pioneer Carla Mathis
    In this episode, Carla Mathis, a pioneer in the image industry and one of 29 certified image masters globally, shares her profound approach to image consulting, which fuses design principles with a person's inherent personality and emotional journey.  She discusses her revolutionary Identity Therapy methodology that helps clients feel beautiful from the inside out, ultimately improving their interpersonal relationships.  Through practical advice and illustrative examples, Carla emphasizes the importance of understanding a client's deeper identity to achieve true transformation.  The conversation also touches on techniques to help stylists better connect with clients and the significant impact of effective image consulting on overall life quality. Perfect for stylists aiming to elevate their client's self-perception and improve interpersonal relationships.  Don't miss Carla's invaluable insights and techniques that have revolutionized the field of image consulting. >Ready to start building your Styling Client-base? 🎁GRAB THE BEGINNER'S GUIDE TO MARKETING A STYLING BUSINESS 🎁 https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/ Time Stamps 00:00 Introduction to Carla Mathis 01:19 Carla's Unique Approach to Styling 02:20 The Importance of Inner Beauty 03:11 Challenges in Modern Image Consulting 05:16 The Identity Therapy Method 07:25 Practical Tips for Stylists 13:45 The Deeper Therapeutic Side of Styling 15:44 Conclusion and Final Thoughts
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  • How Personal Stylists Can Use OpenWardrobe's AI to Streamline Their Business and Boost Revenue
    This week, I’m joined by Julia Dietmar, the brilliant founder behind Open Wardrobe, a digital closet and personal styling AI app that’s helping stylists dramatically cut down on the time it takes to create outfit planners, look-books, and shopping suggestions. Open Wardrobe is a FREE app designed to streamline those traditionally time-consuming tasks, allowing you to focus on what you do best—serving your clients. We’re going to explore how Julia’s app works, the impact it’s having on stylists around the world, and how you can leverage this powerful AI technology to scale your own styling business. So, if you're ready to boost your productivity and elevate your services, this episode might be just what you needed to hear today. ***** [00:00:00] - Julia's Background and the Origins of Open Wardrobe [00:03:16] - The Role of Lola AI in Personalized Styling [00:05:29] - How Personal Stylists Use Open Wardrobe [00:07:35] - Speeding Up Client Service with AI [00:08:32] - The Chrome Extension: Connecting Shopping and Wardrobes [00:10:15] - Sharing Wardrobes and Collaborative Styling [00:11:48] - AI as a Tool to Enhance Personal Styling[ 00:16:00] - The New Alteration and Repair Service [00:19:11] - Lola AI as a Stylist's Personal AssistantDownload OpenWardrobe: https://www.openwardrobe.co/ Attract More Styling Clients With Our FREE Marketing Templates: www.stylingavisory.com.au
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  • Why We Style: The Deeper Calling of Personal Stylists, With Carla & Erin Mathis
    In the personal styling industry, many stylists are drawn to their profession for reasons deeper than just fashion. Often, their journey begins with a personal story of feeling unseen, unaccepted, or even disconnected from their true selves.  This emotional resonance not only brings them into the world of styling but shapes how they help others. By healing their own wounds, personal stylists develop a unique ability to guide clients through their own transformations. In today's episode we discuss this concept with Global Image Master Carla Mathis and The Style Core co-founder, Erin Mathis.
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  • The New Resale App Helping Stylists Save HOURS, With Kate Sanner, CEO of BENI.
    If you’re a sustainable stylist, or vintage/thrift queen, or a stylist who cares deeply about ethical brands, shopping practices and reducing the amount of fast fashion that ends up in landfill…. Get ready for this GAME CHANGER. “The ThredUP 2024 Resale Report projects that the resale industry will be a $73 billion market in the US alone by 2028. That’s growing 7x faster than mainstream retail,” says Kate Sanner, CEO of BENI. BENI is a resale search engine that shows you the best resale alternatives to the item of clothing or accessory that you're looking for in just one click. Next time you're shopping online and you find something that you like for your client, you can just click on the Beni browser extension to see a curated list of secondhand alternatives sourced from over 40 different resale sites like Poshmark, The RealReal, eBay, Rent the Runway, Vestiaire Collective, and over 200 Million items! Now you can start selling a pre-loved shopping and styling service AND price this service properly. In today’s interview, Erin Mathis from The Style Core and I talked to Co-Founder and CEO of BENI, Kate Sanner, to find out how stylists can use this new tool to start selling pre-loved styling services to clients RIGHT NOW. You’ll learn about: ✨The rising trend of pre-loved, resale sites and the ‘circular economy ✨How tools like BENI are solving the problem of ‘search and discovery’ of second hand items in the right size, color and style for your clients ✨How you can package up a service like this with a solid profit margin READY TO GROW YOUR STYLING BUSINESS? Join our AICI Accredited Program; GOING VIRTUAL; The Ultimate Program For Global Styling Success: https://stylingexpert.podia.com/going_virtual?coupon=JULYOFFER This is the only styling business program delivering a proven approach to create and launch your own online offerings, supported by global styling and image industry experts and executive marketers specializing in styling businesses. Over 6 months, you’ll be provided with EVERYTHING you need to launch virtual offerings for your own business: -Your ready-to-sell Virtual Styling Services Suite -The 5 Foundational Training Modules -12x Q&A coaching sessions with your instructors -Your Implementation Worksheets -10x Lead magnet Ideas to build your email list -15X Virtual Service Menu Ideas Blast -The Step-By-Step “Ultimate SELFIE GUIDE” for Clients -The “Capture your Colors” Photo Guide for Clients -The Virtual Color Analysis Case Study Video Masterclass -Access to The Going Virtual Private Community Let’s help you build an image business that fills your cup, lights you up and allows you the freedom to do what you love, everyday.
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Welcome to The Styling Advisory Podcast, the ultimate destination for personal stylists and image experts ready to supercharge their business. Ranked in the Top 3% of podcasts globally, we dive deep into marketing, sales strategies, and insider tips from industry leaders who’ve transformed their styling businesses into thriving enterprises. Each episode is packed with actionable advice, real-world success stories, and interviews with global fashion mentors to help you attract more clients, grow your brand, and build a profitable business. Marketing Services: www.stylingadvisory.com.au
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