Comic Lab

• Running gag ... or running out of steam?

  When does a running gag stop being funny — and where does it start, for that matter? Cartoonists Brad and Dave must first agree on what a running gag is! Next, they'll talk about aesthetics — in other words, how does one develop their editorial eye? Finally, Dave reviews his accounting from last year's San Diego Comic-Con and discusses how it influences his decisions for this year's show.Today's ShowWhen does a running gag go too far?Developing an editorial eyeUPDATE: San Diego Comic-Con numbersSummaryIn this episode of Comic Lab, hosts Dave Kellett and Brad Guigar explore the nuances of humor in comics, focusing on the use of running gags and tropes. They discuss the importance of timing, audience familiarity, and the subjective nature of humor. The conversation also delves into the challenges of building an audience in webcomics and the significance of developing an editorial eye for creators. Through various examples, they highlight how running gags can engage audiences while cautioning against overuse. In the next topic, Brad Guigar and Dave Kellett discuss the importance of critical reading and learning from excellent and poor comic industry works. They emphasize the need for creators to develop an editorial eye by consuming a wide range of content, understanding audience expectations, and being open to honest feedback. The episode finally touches on the economic realities of attending comic conventions, particularly San Diego Comic-Con, and how creators can navigate the changing landscape of the comic industry.TakeawaysRunning gags can enhance humor but must be used wisely.Timing and audience familiarity are crucial in comedy.The rule of threes is a guideline for running gags.Developing an editorial eye takes time and practice.Reading a variety of comics helps improve your craft.Surprise is a key element in effective humor.Character-driven comedy can create memorable running gags.Webcomics require a different approach to running gags than print comics.Familiarity can trigger emotional responses beyond humor.The balance of surprise and familiarity is essential in comedy. Reading with a critical eye is necessary for creators.Learning from both great and poor works is valuable.Understanding why certain choices are made in storytelling is crucial.Diverse reading helps inform your creative process.Feedback is vital, but discernment is necessary to know what to take.Comic conventions can be economically challenging for creators.The landscape of comic creation has changed significantly over the years.Creators must adapt to modern audience expectations.Honest feedback can be hard to accept but is necessary for growth.Networking at conventions should be weighed against potential losses. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

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  1:00:49
• Big Number Thinking

  Social media has convinced an entire generation of creators to focus on numbers — followers, subscribers, likes, shares, and other engagement metrics. However, focusing on numbers can often lead an artist to make bad decisions.Today's ShowFocusing on numbersLimiting comments on BSkyUPDATE: Hoganmag.comLost the Kickstarter mojoComic book vs graphic novelSummaryIn this conversation, Dave Kellett and Brad Guigar discuss recent updates on Blue Sky, a social media platform, and how it offers a healthier commenting environment. They emphasize the importance of quality followers over quantity, sharing insights from their own experiences with Kickstarter campaigns and the ineffectiveness of traditional social media platforms like Twitter and Instagram. The conversation concludes with a focus on engagement metrics and the need for creators to prioritize passionate followers rather than simply chasing numbers. In this conversation, Dave Kellett and Brad discuss the importance of building the right audience for comics, emphasizing the shift from merely increasing follower counts to fostering passionate engagement. They explore the challenges of navigating social media changes, the necessity of embracing change in the webcomics industry, and the emotional toll of crowdfunding campaigns like Kickstarter. The discussion culminates in advice for rekindling motivation and finding joy in the creative process amidst uncertainty. In this conversation, Brad and Dave explore the emotional and practical aspects of running Kickstarter campaigns, the importance of market testing, and the structural elements that contribute to a successful project. They also discuss the significance of listening to one's inner voice during creative endeavors and reflect on the differences between comic books and graphic novels, emphasizing the evolution of sequential art.TakeawaysOrganizing your workspace can be a form of avoidance.Blue Sky's new commenting features promote a healthier online environment.Quality followers are more valuable than a large follower count.Kickstarter success can be achieved without relying on traditional social media.Engagement metrics should focus on passionate followers, not just numbers.Turning off public comments can improve mental well-being for creators.Social media platforms should be evaluated based on their effectiveness for business.Creators should prioritize platforms that allow for direct engagement with their audience.The herd mentality in social media can lead to poor decision-making. Building the right audience is crucial for success.Focusing on passionate engagement is more important than follower counts.Social media platforms can change, and so should your strategy.Embrace change as a constant in the webcomics industry.Kickstarter campaigns can be emotionally exhausting but are part of the process.It's natural to feel doubt after a failed campaign.Finding joy in the creative process is essential for motivation.You are not alone in your struggles as a creator.Being pragmatic about social media is key to success.Every upheaval in the industry can lead to new opportunities. Challenges can ignite motivation and creativity.Finding personal motivation is key to success.Kickstarter serves as a valuable market testing tool.Emotional tolls are part of the creative process.Structuring your Kickstarter effectively can lead to better outcomes.Listening to your inner voice can guide your decisions.Evaluating past projects helps in future planning.The distinction between comic books and graphic novels is significant.Comic books are often seen as disposable, while graphic novels are more permanent.Creative paths may need reevaluation based on market feedback. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

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  1:08:02
• Verbal vs. Visual

  Brad and Dave discuss finding the right balance between visual and verbal. Dave asks if too much worldbuilding is an excuse to avoid actually writing the story. And a listener asks if it's a good idea to approach your Patreon as a customer-service job.Today's showVerbal vs. VisualUPDATE: DogKickstarter.comUPDATE: The Wrong Way Show draws ShrekWorldbuilding vs. actual writingIs Patreon like a customer service job?SummaryIn this episode, cartoonists Dave Kellett and Brad Guigar delve into a discussion about the art of storytelling in comics, focusing on the balance between visual and verbal elements. The hosts explore how to effectively convey humor and plot points, emphasizing the importance of skill development in the medium of comics. In this conversation, Brad and Dave explore the intricacies of comic creation, emphasizing the importance of self-critique, the challenges of world-building versus storytelling, and the value of short stories in honing writing skills. They also discuss the excitement and strategies behind running a successful Kickstarter campaign, highlighting community engagement and personal anecdotes. In this conversation, Brad and Dave explore the intersection of customer service skills and creative work, particularly in the context of managing a Patreon. They discuss the importance of empathy, professionalism, and the balance between listening to customer feedback and maintaining creative integrity. Personal anecdotes from their early jobs provide insight into the skills that can be transferred to creative endeavors while emphasizing that the customer's perspective should not dictate creative decisions.TakeawaysGardening can be a therapeutic hobby during tough times.Citrus grafting allows for the creation of unique fruit varieties.The balance between visual and verbal storytelling is crucial in comics.Some jokes are best conveyed visually, while others require words.Skill development is a continuous journey for comic creators.Reviewing past work helps identify growth and areas for improvement.Visual humor can create a more substantial impact than verbal humor in specific contexts.Understanding the audience's expectations is key to compelling storytelling.Experimentation is essential for growth in creative fields.Creating a compelling narrative often requires a mix of both visuals and text. Self-critique is essential for growth in comic creation.Bravery in execution can lead to improvement.World-building should not overshadow storytelling.Short stories are crucial for developing writing skills.Engaging with the community can enhance project visibility.Mistakes are part of the learning process in comics.Visual and verbal storytelling require different approaches.Kickstarter campaigns can be exhausting but rewarding.Feedback from peers is invaluable for improvement.The act of writing reveals the true nature of a story. Short stories allow for experimentation in world building.Customer service skills are valuable in managing Patreon campaigns.Empathy and professionalism are key in customer interactions.It's important to assume the best intentions from customers.Never listen to one reader; always consider the audience as a whole.The customer's always wrong when it comes to creative decisions.Feedback from patrons should inform, not dictate, creative choices.Maintaining creative integrity is essential for artists.Personal experiences shape our understanding of customer service.Rhetoric plays a powerful role in communication and engagement.   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

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  1:08:41
• Happily Writing Tragedy

  A listener seeks writing advice. How can you motivate readers to engage with a story that has an unhappy ending? Additionally, Dave's new DogKickstarter.com, tips for responding to inquiries from "civilians," and the importance of personal branding when posting on social media.Today's ShowHow to write an unhappy endingUPDATE: DogKickstarter.comQuestions from civiliansPosting politics on social mediaSummaryIn this conversation, Dave Kellett and Brad Guigar explore the importance of character wants and needs in storytelling, and how to create satisfying yet unhappy endings that resonate with audiences. In this conversation, Dave  and Brad discuss various narrative techniques in storytelling, particularly focusing on how to engage audiences through subverting expectations, making journeys worthwhile, and crafting satisfying character arcs. They also touch on the importance of unhappy endings that feel earned, using examples from popular films. Additionally, they share insights on Kickstarter strategies for comic artists, emphasizing the significance of tracking engagement and adapting to audience responses. In this conversation, Brad and Dave explore the complexities of social interactions, particularly in the context of pursuing creative careers. They discuss the importance of understanding the motivations behind casual conversations and the superficial nature of social niceties. The dialogue shifts to the challenges of engaging with audiences on social media, especially regarding political discourse, and the pitfalls of seeking validation through online engagement. They emphasize the value of building a passionate audience over merely chasing numbers, and the dangers of slacktivism, where social media activity gives a false sense of accomplishment without real-world impact.TakeawaysWriting a tragedy involves the same principles as other stories.Character Wants and Needs are crucial in storytelling.Foreshadowing can create a sense of inevitability in narratives.Emotional hooks are essential for audience engagement.Not all stories need a happy ending to be satisfying.Catharsis can come from tragic outcomes.Characters can have bittersweet endings that resonate emotionally.The choice of where to end a story defines its genre.  Cinematic guilty pleasures can be surprisingly engaging.Subverting audience expectations can enhance storytelling.The journey in a narrative is as important as the ending.Unhappy endings can be satisfying if they feel earned.Character arcs should lead to emotionally satisfying conclusions.Kickstarter strategies can significantly impact project success.Tracking engagement helps identify effective promotional channels.Building a narrative involves using the same principles for different outcomes.Friendship and collaboration can enhance creative projects.Understanding audience expectations is key to effective storytelling. You don't need to justify yourself to others.Most people are just trying to be polite.Engagement on social media doesn't always translate to meaningful connections.It's okay to keep conversations superficial with strangers.Building a passionate audience is more valuable than a large one.Political posts can alienate potential fans.Slacktivism can give a false sense of accomplishment.Focus on your brand and what you want to communicate.Real-world actions are more impactful than social media posts.Everyone is navigating life awkwardly, regardless of age.   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

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  1:03:46
• Webcomics Revenue Streams Ranked Best to Worst

  What are independent comic creators' most reliable revenue streams — and which are the worst? Brad ranks them from top to bottom, and Dave shares his own experiences with each. Also, the guys share the strategy that's making Patreon's "Collections" feature a solid income generator.Today's showWebcomics Revenue Streams Ranked Best to WorstUPDATE: USPS Ground AdvantageUPDATE: Patreon Collections Should you include credits for digital fontmakers in books?SummaryCartoonists Dave Kellett and Brad Guigar delve into the various income streams available to comic creators, comparing crowdfunding platforms like Patreon and Kickstarter, and discussing the importance of commissions, freelance work, and merchandise sales. The conversation wraps up with a light-hearted mention of Comic-Con income and the challenges comic creators face in the industry. In the mid-show updates, Dave Kellett and Brad discuss the significance of USPS Media Mail for shipping and the recent developments in Patreon Collections amidst economic uncertainties. Brad and Dave discuss the economic challenges facing creators, particularly in light of rising costs and potential trade wars. They explore strategies for adapting to these changes, such as adjusting Patreon tiers to accommodate supporters' financial situations. The conversation then shifts to the often-overlooked topic of font credit in comics, questioning why font designers are not acknowledged in the same way as letterers. They emphasize the importance of recognizing the contributions of font creators and suggest that doing so could set a new standard in the industry.TakeawaysPatreon is a top income stream for creators.Kickstarter offers big swings in income.Digital commissions can be lucrative.Physical rewards on Patreon can be problematic.Sales of printed merchandise are important.Comic-Con can be a significant income source.Understanding income streams is crucial for success. Comic-Con can be profitable but comes with risks.Digital merchandise sales can provide better profit margins.Diverse income streams are crucial for financial stability.Merchandise sales often yield lower profits due to costs.Day jobs are a valid source of income for many artists.Media mail is essential for affordable shipping of books.Patreon collections can be a surprising revenue source.Economic challenges may impact artists' income streams.Understanding costs is vital for convention profitability.Experimenting with new income strategies is important.  Economic challenges are impacting creators' income.Adjusting Patreon tiers can help retain supporters.Hedging bets is a smart strategy in uncertain times.Font credit in comics is often overlooked.Acknowledging font designers could elevate the industry.Younger creators often follow the practices of established ones.Listing fonts used in comics could become a new norm.Digital lettering has changed how fonts are accessed.Creators should consider the impact of tariffs on their work.Engaging with supporters through lower tiers can maintain connections.  You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

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  1:03:23

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