#373: The Best Way to Answer “How Much Do You Charge?” (Without Undervaluing Yourself or Scaring Clients Off)
"How much do you charge?"
Six simple words.
But if you're like most freelancers, that question makes your stomach drop. You freeze. You ramble. You undercharge. You regret it.
Why?
Because it’s a trap.
And if you’re not paying attention, you’ll walk right into it.
This week’s episode breaks down exactly how to answer this question without sounding desperate, unsure, or cheap (no matter whether it comes via DM, email, or awkward in-person moment.)
The 4 scenarios where you never give a number
My actual templates you can use to stay in control
How to filter out bad-fit clients without scaring off the good ones
If you’ve ever fumbled this question (or avoided it completely), this is the episode that will fix it.
For full show notes, visit https://6figurecreative.com/373
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#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself
Hard to explain. Not specific enough. Too wide an audience.
Freelancers kinda suck at crafting offers.
Even the good ones.
Especially the good ones.
If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it…
You're probably doing this wrong.
We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you do…
How are your clients gonna know?
Congratulations, you just killed the sale with confusion.
In this week’s episode, I bring on our Clients by Design coach Stephen Hutson to break down the five pieces every great offer needs.
We show you:
Why your Franken-service is repelling clients
How to instantly raise your rates without changing your service
The one litmus test to see if your offer actually makes sense
Crafting a great offer is both an art and a science, and it’s one of the first steps to building a Client Acquisition Machine.
Get this right, and great clients will instantly know what you do, why you’re worth the price, and how to say “hell yes.”
Get this wrong, and you’ll keep selling the what… while they walk away confused about the why.
For full show notes, visit https://6figurecreative.com/372
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#371: Why The Most Talented Freelancers Sabotage Their Own Progress
If you’re great at what you do…
If people look up to you, hire you, refer you…
And you’re still struggling with client acquisition…
You know what you SHOULD be doing.
So what’s holding you back?
Sometimes, after being so good at what you do for so long, the idea of starting something you might not be great at right away can feel uncomfortable.
We forget what it’s like to be a newbie, making mistakes.
And now? That fear of sucking again is keeping you stuck.
I get it… “marketing” can feel like a wild west with zero rhyme or reason.
Paid ads? I could end up donating money to Zuck for nothing.
Building funnels and automations? Seems complicated.
So it’s easier to stick with what you know.
Even if it’s not working like it used to.
How much is that inaction costing you? How much longer can you afford to NOT fix this?
But guess what… The people who grow the fastest are the ones willing to look dumb for a while. Willing to dare to suck.
This week’s episode is all about that feeling (and why being okay with sucking again is often the first step toward real growth.)
For full show notes, visit https://6figurecreative.com/371
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#370: Speed is King | Why Your Freelance Business Is A Hot Mess 🤮
You know that meme…
Charlie Day, crazed look, wall of string, pointing at chaos?
That’s the typical freelancer trying to make a decision.
A simple pricing change?
You’re mapping out lifetime value, market benchmarks, “CFO-level cost abstractions” (whatever the hell that means).
Meanwhile, someone else just ran a quick test, got a client, and moved on.
While one person’s “trying to decide on a niche”…
Another one has tested 5 different offers and actually figured out what will sell.
If you’ve been stuck in “procrasturbation”…
Tweaking your logo.
Updating your website.
Getting ready to get ready…
Instead of launching offers, testing, having conversations, and figuring it out by failing fast…
Listen to THIS EPISODE now.
And then DO SOMETHING. Move fast.
Speed is king.
And indecision is the tax you’re paying.
There’s a specific reason I’m bringing this up now…
Because I get so mad when I see freelancers getting stuck on this stuff when there is a simple path that leads directly to the 3% of clients who are ready to hire you right now.
Later this week, we’re offering something special to a handful of freelancers
And it might have something to do with us handing you our entire client acquisition system. That includes funnels, follow-up, CRM. And we're covering the software cost too.
More about that later this week.
In the meantime check out the episode.
For full show notes, visit https://6figurecreative.com/370
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#369: The CLOWNS Framework | 6 Red Flags That Mean You Should Walk Away From a Client
Just one nightmare client can ruin your business.
One soul-sucking, scope-creeping, micromanaging clown who drains your time, sanity, and confidence.
And the frustrating thing is, you probably felt the red flags on that first call (and ignored them)…
Thinking, “it’ll be fine”…
“I’m probably overreacting…”
“I can manage them, they really do need my help”…
And my favorite: “It’s good money.”
So you said yes (even though your gut said no).
And now they’re making your life miserable.
The solution?
Stop relying on “gut feelings” and use my simple scorecard that filters out the clowns and makes it easy to say “thanks, but no thanks.”
In this week’s episode, I break down the C.L.O.W.N.S. Framework 🤡:
6 red flags you must spot on your next sales call if you want to avoid the clients from hell.
You’ll learn how to sniff out the “red flag” clients that are more trouble than they’re worth.
For full show notes, visit https://6figurecreative.com/369
6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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