Why gender-based marketing is bad for business | Gaby Barrios
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
What's really happening at the US-Mexico border -- and how we can do better | Erika Pinheiro
At the US-Mexico border, policies of prolonged detention and family separation have made seeking asylum in the United States difficult and dangerous. In this raw and heartfelt talk, immigration attorney Erika Pinheiro offers a glimpse into her daily work on both sides of the border and shares some of the stories behind the statistics -- including her own story of being detained and separated from her son. It's a clear-eyed call to remember the humanity that's impacted by policy -- and a warning: "History shows us that the first population to be vilified and stripped of their rights is rarely the last," she says.
How can we support the emotional well-being of teachers? | Sydney Jensen
Teachers emotionally support our kids -- but who's supporting our teachers? In this eye-opening talk, educator Sydney Jensen explores how teachers are at risk of "secondary trauma" -- the idea that they absorb the emotional weight of their students' experiences -- and shows how schools can get creative in supporting everyone's mental health and wellness.
Cryptographers, quantum computers and the war for information | Craig Costello
In this glimpse into our technological future, cryptographer Craig Costello discusses the world-altering potential of quantum computers, which could shatter the limits set by today's machines -- and give code breakers a master key to the digital world. See how Costello and his fellow cryptographers are racing to reinvent encryption and secure the internet.
Hope and justice for women who've survived ISIS | Rabiaa El Garani
Human rights protector Rabiaa El Garani shares the challenging, heartbreaking story of sexual violence committed against Yazidi women and girls in Iraq by ISIS -- and her work seeking justice for the survivors. "These victims have been through unimaginable pain. But with a little help, they show how resilient they are," she says. "It is an honor to bear witness; it is a privilege to seek justice." (This talk contains mature content.)