SE4 EP02: Getting Earned Media and PR for Ecommerce w/ Adrian Salamunovic
Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses. He recently published a book about PR called .
SE4 EP01: 10X Ecommerce Growth Playbook for 2019
Here's a summary of actions to take to drive 10X growth in 2019. Acquisition - The one channel strategy is over Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - for more.
SE3 EP69: Medterra CBD, Black Friday + Cyber Monday Sales Were Over $750,000
On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS. They utilized a combination of the following: Influencers Weekly email newsletters to prime up their audience They only ran a Black Friday event Paused over the Weekend And then Ran a Cyber Monday event CBD products have restricted advertising on both Facebook and Google and so their marketing options are highly limited. That being said, they have a brilliant range of products that have an extremely strong return customer rate. They also take customer experience very seriously, they dispatch all orders that arrive before 1 pm on the same day and have a dedicated and expanding customer services team. It was an incredibly successful Black Friday and Cyber Monday event. ----------- SPONSORS: This episode is brought to you by: Klaviyo .
SE3 EP68: This CYBER WEEK Facebook Ads Campaign Generated $400,000 and a ROAS of 7
On today’s episode I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki Target demographic of 25-35-Year-Olds They have been business for about 6 Years - since 2012 They extended their distribution business online in 2015, 3 Years Online SunSki sells lightweight sunglasses made from both polycarbonate and recycled plastics They intend to move to a fully recycled plastic range soon Their customer acquisition efforts are primarily based on Email and Facebook advertising They transitioned from Mailchimp to Klaviyo this year and marketing automation has made a significant positive impact on their bottom line. Their Black Friday Campaign The scaled back promotions in October 2018 in preparation for the holiday push so as not to overstretch the database. Their Cyber week was their largest discount of the year: it was a flat out 35% OFF Sale They adjusted their abandoned cart sequence and welcome series with a Black Frida theme They also created a pseudo welcome series for new customers Warm Up Emails 3 Days prior to prime up list Few hours prior to Midnight Their traffic and sales peaked in the early hours of Black Friday following the announcement They however had the most sales on Cyber Monday They extended through from Tuesday to Friday Sending emails a total of eight times. Some other points They sent out an Early Access email to only their VIP customer list on the day before Black Friday. Everyone else got their offer on Black Friday when it officially launched. A number of customer made multiple orders as a result of their extended sales. ----------- SPONSORS: This episode is brought to you by: Klaviyo .